He was born in Baltimore and educated in Columbus. As a young man, Burns performed well as a United States Secret Service Agent and parleyed his reputation into the William J. Burns International Detective Agency, now a part of Securitas Security Services USA. A combination of natural ability as a detective combined with an instinct for publicity made Burns a national figure. His exploits made national news, the gossip columns of New York City newspapers, and the pages of detective magazines, in which he published true crime stories based on his exploits.
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