Review by Booklist Review
As the Dow Jones Industrial Average and other stock market indicators continue to rise, the popularity of index mutual funds continues to increase. Investment funds have been around for barely more than 20 years and are attractive because they have performed well, because the idea behind them is easy to grasp, and because they eliminate individual errors in judgment. Evans heads his own advertising agency. With significant assistance from Burton Malkiel, he contrasts the performance of index funds with nonindex funds. Makliel is the author of the recently updated investment classic A Random Walk down Wall Street (1996), which makes the controversial argument that short-term stock prices cannot be predicted. If one accepts this assumption, however, index funds become a logical choice, and Evans shows how to integrate fund investing into his "five steps to wealth." --David Rouse
From Booklist, Copyright (c) American Library Association. Used with permission.
