Covert persuasion : psychological tactics and tricks to win the game

Covert persuasion Psychological tactics and tricks to win the game

Kevin Hogan

Book - 2006

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Subjects
Persuasion (Psychology)
Selling > Psychological aspects.
Interpersonal communication.
Interpersonal relations.
Published
Hoboken, N.J. : John Wiley & Sons, Inc c2006.
Language
English
Main Author
Kevin Hogan (-)
Other Authors
James Speakman, 1968- (-)
Physical Description
xvi, 223 p. : ill. ; 23 cm
Bibliography
Includes bibliographical references (p. 215-219) and index.
ISBN
9780470051412
  • Acknowledgments
  • Introduction
  • 1. Covert Persuasion Begins in the Mind
  • 2. From "No" to "Yes"
  • 3. Covert Strategies for Changing Beliefs
  • 4. Covert Persuasion 101:The Tactics
  • 5. The Words of Covert Persuasion
  • 6. The Focused Outcome Mindset
  • 7. 20 Keys to Using Covert Persuasion in a Story
  • 8. Using Questions to Covertly Persuade
  • 9. Using Emotions to Covertly Persuade
  • 10. 27 Observations About People And How to Covertly Persuade Them
  • 11. Putting It All Together
  • Appendix Covert Persuasion Worksheet

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