Diary of a real estate rookie

Diary of a real estate rookie My year of flipping, selling, and rebuilding-- and what I learned (the hard way)

Alison Rogers

Book - 2007

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Subjects
Rogers, Alison.
Real estate agents > Biography.
Real estate business > Anecdotes.
Published
New York : Kaplan Pub 2007.
Language
English
Main Author
Alison Rogers (-)
Physical Description
215 pages ; 22 cm
ISBN
9781427754653
  • Introduction: (An Idea of What You're Getting Into)
  • Prologue: (In Which the Author Explains Her Midlife Crisis and Her Confidence That She Can Found a Business with $16,000)
  • Part I. New Jersey
  • 1. Back to School: (A Harvard Grad Gets the Beginnings of a Real Estate Education)
  • 2. Learning to Drive: (Where Our Heroine Gets Asked for Heroin)
  • 3. The Sheriff's Sale: (How Foreclosures Really Work)
  • 4. Going Broke: (Precious Little Work, Worth Precious Little)
  • 5. Media Inc.: (My Rich Client with the Jaguar Shops for a Summer Home)
  • 6. Cramped: (An Outline of My Predicament)
  • 7. A Wreck of a House at Christmas: (What the Crack Addicts Left Behind)
  • 8. A New Year's Wish: (Meditations on the Death of Two Jersey Cops)
  • 9. The Lowball Offer: (Trying to Knock a Seller into Reality)
  • 10. The Estate Section House: (Tricks to Keep from Overpaying)
  • 11. The "Come to Jesus" Letter: (Sometimes You Just Have to Punch Somebody in the Nose)
  • 12. Shadowing Mr. Success: (A Jersey Broker's Tricks of the Trade)
  • 13. The End of Jersey: (Admitting That "Flipping" Has Been a Total Failure)
  • Part II. New York
  • 14. Class, Again: (A Harvard-Educated Real Estate Agent Learns about UFOs)
  • 15. Taking a Listing: (Things Every Smart Seller Should Know)
  • 16. Staging the Bohemian Apartment: (Where to Put the Bong before the Open House)
  • 17. Why Cheap Rentals Suck: (Meditations on Why Big-City Apartments Are Such a Rip-Off)
  • 18. Breaking into a Suburban House: (That I Just Happened to Own)
  • 19. Testing, Testing: (Do I Have the Personality of a Successful Agent?)
  • 20. Clients, 90210: (Young Buyers and How to Be One)
  • 21. Sellers Are Liars: (Some New Rules for Advertising)
  • 22. Homeaphobia: (Buyers' Failure to Commit)
  • 23. Freaking Out: (Maybe I'm a Little Stressed)
  • 24. FSBO Chaos: (One Apartment, Three Prices)
  • 25. Back to Work?: (In Which I Am Offered What Ten Years Ago Would Have Been My Dream Job)
  • 26. Bored of the Boards: (What the Internet Can-and Can't-Do for You)
  • 27. The Wedding Anniversary: (Meditations on Our First Year)
  • 28. It Starts at $10,000 a Month: (The Business of Luxury Rentals)
  • 29. Sneaker Technology: (My First Rental-A Celeb! It Looks Like I Might Just Make a Living at This)
  • 30. The Golden Gate: (The Real Estate Conference/Vacation)
  • 31. Coffee and Condos: (Great Customer Service Can't Be Faked)
  • 32. Letting Go: (The Emotional Side of Selling a Home)
  • 33. Sorry I Hid Your Underwear: (When Life in the Big City Gets Mischievous)
  • 34. The Closing: (Wrapping Up the First Sale)
  • 35. Out to Lunch: (Business Heats Up, at the Expense of a Friend)
  • 36. The Deal That Wasn't: (Originally Titled "Jackpot!")
  • Part III. More Tips From the Front Porch
  • The Four Cs of Real Estate: (Learn Your Tradeoffs So You Can Shop Wisely)
  • How to Talk to Your Realtor: (Who Should, Preferably, Be Me)
  • Now This Is Living: (A Meditation on the $10 Million Home)
  • Constant Renovations: (A House Is a Series of Leaks Held Together by Gutters)
  • Credit Score Myths and Facts: (Surviving a Three-Year Fight with Citibank)
  • Home Comforts: (Secrets to Coziness That Should Be Revived)
  • Acknowledgments: (Thank You Thank You)
Review by Publisher's Weekly Review

Rogers may be a real estate rookie, but her cheeky dedication "to Rupert Murdoch, whose refusal to pay me a decent wage launched me on the adventure of a lifetime" is the first clue that she's no newbie to writing. A founding editor of the New York Post real estate section, Rogers is now a real estate agent and columnist who tells the story of her first year of business, and her first year of marriage, with a sharp wit and relaxed style that really sparkles. "It is a story of failure, and tears, and immense love," she says, adding, "Don't worry, there are some pretty tricked-out luxury condos along the way." That pretty much sums it up, but the book doesn't just rely on funny turns of phrase: it also provides plenty of working advice, including tips on handling lowball offers, staging the sale of a bohemian apartment and talking to your realtor. Those looking for some good information on the real estate industry in a book that doesn't feel like homework will be hard-pressed for a better choice. (June) (c) Copyright PWxyz, LLC. All rights reserved

(c) Copyright PWxyz, LLC. All rights reserved

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