Start your own personal training business Your step-by-step guide to success
Book - 2008
Saved in:
- Subjects
- Published
-
[Irvine, Calif.] :
Entrepreneur Press
c2008.
- Language
- English
- Corporate Author
- Corporate Author
- Other Authors
- Edition
- 2nd ed
- Item Description
- "Great business ideas!"--Cover.
- Physical Description
- xiii, 162 p. ; 23 cm
- Bibliography
- Includes bibliographical references (p. [145]-152) and index.
- ISBN
- 9781599181486
- Preface
- Chapter 1. Introduction to Personal Training
- What Do Personal Trainers Do?
- Who Is Your Market?
- Is This Business for You?
- Credibility and Credentials
- Continuing Education
- Chapter 2. Designing Your Business
- Business Plan Elements
- To Market, to Market
- The Competitor You Can't See
- The Industry's Showcase
- Selling Related Products
- Establishing Policies and Procedures
- Cancellation Policy
- Late Policy
- Think About the Unthinkable
- Are You Liable?
- Are You on a Mission?
- Chapter 3. Structuring Your Business
- Legal Structure
- Business Insurance
- Licenses and Permits
- Professional Advisors
- What's In a Name?
- Chapter 4. Locating and Setting Up Your Business
- Working from the Home
- Commercial Facilities
- Going Mobile
- Chapter 5. Operating in Cyberspace
- Setting Up Your Web Site
- Getting Outside Help
- Computer-Based Training Tools
- E-Mail Dos and Don'ts
- Boosting Traffic
- Web Site Disclaimer
- Chapter 6. Setting Yourself Apart
- Wellness Coaching
- Playing a Different Role
- Making the Connection
- A Business for Anywhere
- The Coaching Session
- The Challenges of Coaching
- What You'll Need to Do
- Functional Training
- At the Core
- Choosing a Niche
- Consider Your Strengths and Likes
- Chapter 7. Start-Up Expenses and Financing
- Sources of Start-Up Funds
- Equipping Your Business
- Telecommunications
- Office Supplies
- Exercise Equipment
- Vehicle
- Adding It All Up
- Chapter 8. Staffing: Maximizing Your Human Resources
- Where to Look
- Evaluating Applicants
- Once They're on Board
- Paying Your Employees
- Employee Benefits
- Employees or Independent Contractors?
- Noncompete and Confidentiality Agreements
- Chapter 9. Building Client Relationships
- The Initial Consultation
- As the Boss
- Critical Documents
- Informed Consent, Release, and Assumption of the Risk
- Physician Consent/Clearance
- Fitness Assessment
- Client Records
- Keeping Your Clients Motivated
- Can Clients Reach You?
- Chapter 10. Advertising and Marketing
- Marketing 101
- Getting the Word Out
- Direct Mail
- Collateral Materials
- The Real Gold Mine
- Medical Referral Programs
- Ideas for Promoting Your Business
- Is It Newsworthy?
- Give It Away
- Selling Your Business
- Be Prepared
- Assessing Your Results
- Chapter 11. Fiscal Fitness
- Pricing Your Services
- Payment Methods
- Accepting Credit and Debit Cards
- Setting Credit Policies
- Billing
- Keeping Records
- Ask Before You Need
- Chapter 12. Tales from the Trenches
- Know What Your Clients Know
- Stay Flexible
- Assign Homework
- Pick Up After Your Clients
- Invest in Education
- You Are Not Your Client
- Maintain a Client Base
- Don't Throw It Away
- Decide How Much You're Willing to Work
- Be Your Own Advertisement
- Give Gifts that Come Back to You
- Appendix. Personal Training Resources
- Consultants and Other Experts
- Credit Card and Other Payment Processing Services
- Equipment, Supplies, and Services
- Fitness Organizations
- Health-Related Associations and Government Agencies
- Magazines, Books, and Other Publications
- Miscellaneous Resources
- Performing Rights Organizations
- Software and Web-Based Tools and Services
- Successful Personal Trainers
- Useful Web Sites
- Glossary
- Index