Brain rules : 12 principles for surviving and thriving at work, home, and school

Brain rules 12 principles for surviving and thriving at work, home, and school

John Medina, 1956-

Book - 2008

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.--From www.brainrulesbook.com.

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Subjects
Brain.
Neurosciences.
Learning.
Memory.
Published
Seattle, Wash. : Pear Press 2008.
Language
English
Main Author
John Medina, 1956- (-)
Item Description
Brain rules bonus DVD includes short clips from all 12 brain rules, deleted and extended scenes, bonus material for business leaders, and mp3s from the Brain rules audio book.
Physical Description
301 pages + 1 DVD (4 3/4 in.)
Bibliography
Includes index.
ISBN
9780979777707
  • Introduction
  • Exercise Rule #1: Exercise boosts brain power
  • Our brains love motion
  • The incredible test-score booster
  • Will you age like Jim or like Frank?
  • How oxygen builds roads for the brain
  • Survival Rule #2: The human brain evolved, too
  • What's uniquely human about us
  • A brilliant survival strategy
  • Meet your brain
  • How we conquered the world
  • Wiring Rule #3: Every brain is wired differently
  • Neurons slide, slither, and split
  • Experience makes the difference
  • Furious brain development not once, but twice
  • The Jennifer Aniston neuron
  • Attention Rule #4: We don't pay attention to boring things
  • Emotion matters
  • Why there is no such thing as multitasking
  • We pay great attention to threats, sex, and pattern matching
  • The brain needs a break!
  • Short-term memory Rule #5: Repeat to remember
  • Memories are volatile
  • How details become splattered across the insides of our brains
  • How the brain pieces them back together again
  • Where memories go
  • Long-term memory Rule #6: Remember to repeat
  • If you don't repeat this within 30 seconds, you'll forget it
  • Spaced repetition cycles are key to remembering
  • When floating in water could help your memory
  • Sleep Rule #7: Sleep well, think well
  • The brain doesn't sleep to rest
  • Two armies at war in your head
  • How to improve your performance 34 percent in 26 minutes
  • Which bird are you?
  • Sleep on it!
  • Stress Rule #8: Stressed brains don't learn the same way
  • Stress is good, stress is bad
  • A villain and a hero in the toxic-stress battle
  • Why the home matters to the workplace
  • Marriage intervention for happy couples
  • Sensory integration Rule #9: Stimulate more of the senses
  • Lessons from a nightclub
  • How and why all of our senses work together
  • Multisensory learning means better remembering
  • What's that smell?
  • Vision Rule #10: Vision trumps all other senses
  • Playing tricks on wine tasters
  • You see what your brain wants to see, and it likes to make stuff up
  • Throw out your PowerPoint
  • Gender Rule #11: Male and female brains are different
  • Sexing humans
  • The difference between little girl best friends and little boy best friends
  • Men favor gist when stressed; women favor details
  • A forgetting drug
  • Exploration Rule #12: We are powerful and natural explorers
  • Babies are great scientists
  • Exploration is aggressive
  • Monkey see, monkey do
  • Curiosity is everything
  • Acknowledgements
  • Index
Review by Publisher's Weekly Review

Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest-studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW. (Mar.) (c) Copyright PWxyz, LLC. All rights reserved

(c) Copyright PWxyz, LLC. All rights reserved

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