Successful marketing Secrets & strategies
Book - 2008
A complete guide to all aspects of marketing, including a step-by-step marketing plan.
Saved in:
- Subjects
- Published
-
Palo Alto, Calif. :
Planning Shop
c2008.
- Language
- English
- Corporate Author
- Main Author
- Corporate Author
- Other Authors
- Edition
- 1st ed
- Physical Description
- xiii, 407 p. : ill. ; 28 cm
- Bibliography
- Includes index.
- ISBN
- 9781933895055
- Part 1: Marketing essentials : Success takes marketing
- Why people buy
- Your target market
- Taking on the competition
- Acquiring and retaining customers
- Your brand and core message
- Brand identity
- Your marketing goals
- Part 2: Traditional advertising : Advertising in traditional media
- Advertising in print
- Advertising on radio
- Advertising on TV
- Part 3: Person-to-person marketing
- Power of person-to-person
- Networking
- Word-of-mouth marketing
- Trade shows
- Public relations
- Part 4: Print marketing
- Marketing in print
- Print collateral
- Direct mail
- Part 5: Online marketing
- Get online
- Websites
- Search engine optimization and marketing
- Email marketing
- Other online advertising
- Social networking, blogs, and other online tactics
- Part 6: Other types of marketing : More ways to reach your customers
- In-store marketing and sampling
- Signs, other ads, and out-of-the box marketing
- Part 7: Pulling it all together
- Creating your marketing plan.