Business plan in a day : get it done right, get it done fast

Business plan in a day Get it done right, get it done fast

Rhonda M. Abrams

Book - 2009

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Subjects
Business planning.
New business enterprises > Planning.
Published
Palo Alto, Calif. : Planning Shop c2009.
Language
English
Main Author
Rhonda M. Abrams (-)
Other Authors
Julie Vallone (-)
Edition
2nd ed
Physical Description
v, 183 p. : ill. ; 23 cm
Bibliography
Includes index.
ISBN
9781933895079
  • About Rhonda Abrams
  • The In A Day promise
  • Need a Business Plan Fast? This Book Is For You!
  • Overview: What's a Business Plan?
  • How to Use this Book
  • Step 1. Executive Summary
  • 1. Prepare your summary
  • Step 2. Company Description
  • 1. Give your company name(s) and location(s)
  • 2. Provide information about your company's ownership and legal status
  • 3. Describe your company's history, development stage, and milestones
  • 4. Identify your product(s) or service(s)
  • 5. Describe your industry
  • 6. Explain your company's funding
  • Pulling It All Together: Company Description
  • Step 3. Target Market
  • 1. Specify the geographic location of your target market
  • 2. Describe the demographic characteristics of your target customers
  • 3. Explain customer motivations and purchasing patterns
  • 4. Determine your market size
  • 5. Evaluate market trends
  • Pulling It All Together: Target Market
  • Step 4. The Competition
  • 1. Identify types of competition
  • 2. Identify your specific competitors
  • 3. Determine your competitors' market share
  • 4. Determine competitive positions
  • 5. Highlight your competitive edge
  • 6. Evaluate barriers to entry and potential future competition
  • Pulling It All Together: The Competition
  • Step 5. Marketing and Sales Plan
  • 1. Summarize your marketing message
  • 2. Describe your marketing vehicles
  • 3. Identify and additional marketing and sales strategies
  • 4. Describe your sales team
  • Pulling It All Together: Marketing and Sales Plan
  • Step 6. Operations
  • 1. Determine key operations elements
  • 2. Highlight your operational advantages
  • 3. Address current-or potential-operational challenges
  • Pulling It All Together: Operations
  • Step 7. Management Structure
  • 1. Highlight your key team members
  • 2. Predict future management needs
  • 3. Describe your staffing structure
  • 4. Identify your board members, advisors, and consultants
  • Pulling It All Together: Management Structure
  • Step 8. Future Development
  • 1. Define your long-term goals
  • 2. Establish future milestones
  • 3. Assess the risks
  • 4. Explore exit strategies
  • Pulling It All Together: Future Development
  • Step 9. Financials
  • The Most Important Financial Statements
  • Additional Financials
  • 1. Produce your Income Statement
  • 2. Develop your Cash-Flow Projection
  • 3. Generate your Balance Sheet
  • 4. Show your Sources and Use of Funds
  • 5. Consider preparing additional supporting financial statements
  • Presentation Pointers
  • Following Up
  • Nine Sure-Fire Ways to Ruin Your Business Plan
  • The Experts Talk
  • Business Terms Glossary
  • Business Resources
  • Index
  • Acknowledgments

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