The everything business plan book : all you need to succeed in a new or growing business

The everything business plan book All you need to succeed in a new or growing business

Dan Ramsey, 1945-

Book - 2009

CD-ROM includes 70 sample business plans.

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Subjects
Business planning.
Strategic planning.
New business enterprises.
Published
Avon, Mass. : Adams Mediap c2009.
Language
English
Main Author
Dan Ramsey, 1945- (-)
Other Authors
Stephen Windhaus (-)
Physical Description
xii, 289 p. : charts ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Format
System requirements for CD-ROM: Windows-based or Macintosh platforms; PDF and RTF capable word processing applications installed.
Bibliography
Includes index.
ISBN
9781598698220
  • Top Ten Questions Your Business Plan Must Answer
  • Introduction
  • 1. Business Plan Basics
  • Business Plans 101
  • Start-Up Plans
  • Growth Plans
  • Plan Components
  • Starting Your Plan
  • 2. Getting Help
  • Planning Process
  • Planning Tools
  • Small Business Administration
  • Business Associations
  • Professional Business Planners
  • Financial Data
  • 3. Executive Summary
  • Purposes of the Executive Summary
  • Concept
  • Background
  • Mission Statement
  • Marketing
  • Compelling Reasons to Buy
  • Capital Requirements
  • 4. Present Situation and Objectives
  • The Market
  • The Product or Service
  • Pricing and Profitability
  • Resources
  • Objectives
  • Return on Investment
  • 5. Management
  • Business Structures
  • Management Team
  • Key Personnel
  • Responsibilities
  • Future Management Requirements
  • 6. Product/Service Description
  • What You Sell
  • Current Products/Services
  • Proprietary Technology
  • Features and Benefits
  • Value Added
  • 7. Market Analysis
  • The Marketplace
  • Market Analysis 101
  • Market Segments
  • SWOT Analysis
  • Your Target Market
  • 8. Customers
  • Selling to Individuals
  • Selling to Companies
  • Identifying Customers
  • Finding Customers
  • Keeping Customers
  • 9. competition
  • Identifying Competition
  • Analyzing Competition
  • Competitive SWOT
  • Defeating Competition
  • 10. Analyzing Risks
  • Understanding Risk
  • Degrees of Risk
  • Minimizing Risk
  • Risk Management
  • 11. Marketing Strategy
  • Comprehensive Plan
  • Product/Service Strategy
  • Positioning
  • International Marketing
  • 12. Pricing for Profitability
  • Pricing
  • Margins and Discounts
  • Costs
  • Profitability
  • Increasing Profitability
  • 13. Advertising and Promotion
  • Using the Mass Media
  • Promotion
  • Media Planning
  • Capabilities Brochure
  • 14. Sales and Distribution
  • Sales Basics
  • Sales Channels
  • Sales Management
  • Commissions and Incentives
  • Forecasting Sales
  • 15. Suppliers and Resources
  • Finding Suppliers
  • Business Relationships
  • Additional Resources
  • 16. Income Statement
  • Profit and Loss Basics
  • Cost of Goods Sold
  • Gross Margin
  • Operating Expenses
  • Net Income/Loss
  • GAAP
  • 17. Cash-Flow Forecast
  • Cash-Flow Basics
  • Cash-Flow Statement
  • Statement Functions
  • 18. Balance Sheet
  • Balance Sheet Basics
  • Simple Balance Sheet
  • Corporate Balance Sheet
  • Notations
  • Ratios
  • 19. Break-Even and Ratio Analyses
  • Break-Even Analysis
  • Business Ratios
  • 20. Present Your Business Plan
  • Choosing Candidates
  • Distributing Your Business Plan
  • Business Plan Follow-Up
  • Banking the Money
  • Appendix A. Widgee World Retailers, Inc. Business Plan
  • Appendix B. Acme Time Management Consultants, Inc. Business Plan
  • Appendix C. Sample Business Plans
  • Appendix D. Business Plan Glossary
  • Index

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