The right-brain business plan : a creative, visual map for success

The right-brain business plan A creative, visual map for success

Jennifer Lee, 1974-

Book - 2011

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Subjects
Business planning.
Creative ability in business.
Creative thinking.
Entrepreneurship.
Published
Novato, Calif. : New World Library c2011.
Language
English
Main Author
Jennifer Lee, 1974- (-)
Physical Description
xii, 223 p. : col. ill. ; 24 cm
Bibliography
Includes bibliographical references and index.
ISBN
9781577319443
  • Starting from the top: the skinny on the right-brain business plan process and structure
  • Crafting your business vision and values: where is your business headed, and what do you and your company stand for?
  • Painting your business landscape: it's a big world out there; where do you and your business fit in?
  • Getting the word out with marketing: find and connect with your perfect customers
  • Managing the moola - color by numbers: develop a financial plan with fun and flair
  • Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone
  • Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps
  • Weaving it all together: put the finishing touches on your right-brain business plan
  • Maintaining the magic and momentum: keep your right-brain business plan alive.
Review by Kirkus Book Review

Come equipped with scissors, glue sticks and markers for this unorthodox approach to small-business planning.San Francisco Bay area-based life coach Lee's debut aims to jumpstart a hemispheric revolution in readers' heads. A refugee from the corporate world, the author provides a colorful and unusual guide to unleashing the powers of the right-brain, where nonlinear, artistic thinking resides. Without delving too much into neurology, Lee prescribes quasi-meditational brainstorms to help prospective business planners get in touch with their most creative and intuitive selves. She encourages readers to express the resulting visions through pictures and graphics snipped from magazines, glued onto poster boards and awash in boldly penned motivational messaging. Everything here is designed to spur right-brain directed action, and Lee treats the other essentials of business planning in the same manner. Her you-can-do-it writing style is sometimes cloying, though it's in line with her joyful positivity and intention to live life in high definition. Everything fits nicely with her own small business, where clients pay for some of the very same information she's included here.While not likely to be a roadmap for Fortune 500 executives trapped in a left-brain dominated world, Lee's book might be a lifeline for those with a dream and an entrepreneurial scheme but a phobia of conventional business planning.]] Copyright Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.

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