Improve your copywriting
Book - 2010
Gabay shows you how to write persuasive and memorable copy, and succeed in one of the most exciting areas in marketing communications.
Saved in:
- Subjects
- Published
-
London :
Teach Yourself
2010.
- Language
- English
- Main Author
- Edition
- 3rd ed
- Item Description
- Originally published as: Teach yourself copywriting. Chicago : Contemporary Books/McGraw-Hill, 2003.
- Physical Description
- xvii, 344 p. : ill. ; 20 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9780071769846
9781444102956
- What it takes to be a copywriter
- The big idea
- How to structure your copy
- Getting to grips with your copy
- Media and understanding its creative language
- Selling through the letterbox
- Direct mail and charity
- Moving pictures
- Listen to this!
- Further media to consider
- The Internet
- Press release copy.