Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)

Likeable social media How to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)

Dave Kerpen

Book - 2011

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Subjects
Internet marketing.
Online social networks.
Social media > Economic aspects.
Customer relations.
Branding (Marketing)
Published
New York : McGraw-Hill c2011.
Language
English
Main Author
Dave Kerpen (-)
Physical Description
x, 260 p. : ill
ISBN
9780071762342
  • Acknowledgments
  • Introduction
  • Chapter 1. Listen First, and Never Stop Listening
  • Chapter 2. Way Beyond "Women 25 to 54": Define Your Target Audience Better than Ever
  • Chapter 3. Thinkùand ActùLike Your Consumer
  • Chapter 4. Invite Your Customers to Be Your First Fans
  • Chapter 5. Engage: Create True Dialogue with, and Between, Your Customers
  • Chapter 6. Respond Quickly to Ail Bad Comments
  • Chapter 7. Respond to the Good Comments, Too
  • Chapter 8. Be Authentic
  • Chapter 9. Be Honest and Transparent
  • Chapter 10. Should You Ask a Lot of Questions?
  • Chapter 11. Provide Value (Yes, for Free!)
  • Chapter 12. Share Stories (They're Your Social Currency!)
  • Chapter 13. Inspire Your Customers to Share Stories
  • Chapter 14. Integrate Social Media into the Entire Customer Experience
  • Chapter 15. Use Social Network Ads for Greater Impact
  • Chapter 16. Admit When You Screw Up, Then Leverage Your Mistakes
  • Chapter 17. Consistently Deliver Excitement, Surprise, and Delight
  • Chapter 18. Don't Sell! Just Make It Easy and Compelling for Customers to Buy
  • Conclusion: Just Be Likeable
  • Appendix: A Refresher Guide to the Social Networks That Matter Most
  • Notes
  • Index

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