Review by Booklist Review
*Starred Review* Business titles may not be the hottest ones on the nonfiction shelves, but the attractive Built for Success series could change that. This quartet of titles serves up information about successful businesses and how they originate, expand, sometimes contract, but always find their way back to success. The books, written in a lively style, yet with a minimum of fuss, pack in plenty of history and tend to focus on the individuals who grew the companies, adding a personal element to the narrative. The institution behind The Story of the NFL might not seem like a business to some, but a business it is, and a highly successful one that protects its brand and negotiates intensively with its players. The slim, gleaming format, well-chosen photos, and the effort to explore what makes a company successful today make these titles unique.--Cooper, Ilene Copyright 2010 Booklist
From Booklist, Copyright (c) American Library Association. Used with permission.