Design elements Color fundamentals : a graphic style manual for understanding how color affects design

Aaris Sherin

Book - 2012

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Subjects
Published
Beverly, Mass. : Rockport Publishers 2012.
Language
English
Main Author
Aaris Sherin (-)
Physical Description
160 p. : col. ill. ; 26 cm
ISBN
9781592537198
9781610581899
  • Introduction: color in design
  • Communicating with color
  • Form and space
  • Meaning and emotion
  • Organizing with color
  • Rules for working with color.
Review by Library Journal Review

In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative. (c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.