Utopian man

Even in remote Australia, the late nineteenth century was a time of great optimism until an economic downturn followed by the trenches of WWI challenged people's sunny dispositions. In Melbourne, Edward Cole opened an enormously popular and successful bookstore, anticipating marketing strategies of a later era by offering entertainment, food, and drink to entice shoppers. His book arcade became one of the most significant cultural institutions of Australia, visited by every touring noted author, including Kipling and Mark Twain. Self-educated, Cole often tried to disguise his hardscrabble roots in the Victorian gold rush that spawned Melbourne's explosive growth. Reading led him to embrace rationalism, but he was not above dabbling in spiritualism. In this novelization of Cole's life, Lang imagines the man's emotional and intellectual struggles, his flair for promotion, and his urge to transform the world into a better, more reasonable place.--Knoblauch, Mark Copyright 2010 Booklist

Lang draws from her own biography of the larger-than-life Edward William Cole (E.W. Cole: Chasing the Rainbow) for her engaging and buoyant debut novel, a cinematic historical. In 1883, in Melbourne, Australia, Cole opens Cole's Book Arcade, an extravagant bookstore that he hopes will become "a place of wonder." Suspecting that "it was just unnatural, in an evolutionary sense, living on his own," he places a newspaper advertisement soliciting a wife, receiving plenty of replies (some angry), though only one from an actual prospect: Eliza. Though Cole is "shocked" by Eliza's plainness, he marries her and in time dotes, perhaps too much, on the five children she bears him. Neither an economic depression, nor the death of a daughter from scarlet fever can deter Cole's Barnum-like showmanship and drive; he establishes a tea salon and imports marmoset monkeys to enliven the Arcade and lure crowds. Cole does well in business but is ridiculed as "an oddball entertainer"; he also feels "the lead weight of guilt" and failure when he discovers that his namesake son has become addicted to opium. As Cole grows older and frailer, seeming to enjoy his pet monkeys more than his family, he obsesses over the fate of "his singular, beloved life's work," the Arcade. (Nov.) (c) Copyright PWxyz, LLC. All rights reserved.