- Subjects
- Published
-
New York :
Crown Business
c2010.
- Language
- English
- Main Author
- Other Authors
- Edition
- 1st. pbk. ed
- Item Description
- "Standing out in a world where conformity reigns but exceptions rule"--t.p.
- Physical Description
- xviii, 268 p. ; 21 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9780307460868
- introduction
- a preview
- part 1. The Competitive Herd (critique)
- the herd instinct
- the paradox of progress
- the category blur (how we cope)
- escaping the herd
- part 2. No Contest (celebration)
- reversal
- breakaway
- hostility
- difference
- part 3. The Human Touch (reflection)
- marketing myopia, revisited
- sign-off
- addendum
- acknowledgments
- index