Why You Need to Read This "Diet" Book These days, diet books are a dime a dozen, but few books combine the lived experience of someone who has implemented that diet and seen amazing results with the scientific research that supports and explains why the eating plan works. In Why Diets Fail, you gain all the latest scientific knowledge and expertise from Dr. Avena, who has a PhD in psychology and neuroscience and is an expert in the fields of addiction, nutrition, and obesity, informed by insights from John, who has lived through this experience. Moreover, you will learn about some fascinating research discoveries that you may not yet be aware of, many of which may explain why certain approaches that you have taken in the past to lose weight have been unsuccessful. All too often, research findings are reported in scholarly journals or discussed among researchers and members of the scientific community, and even though they may have direct application to human life, they rarely reach the larger public. Thus, such findings fail to have a significant effect on the day-to-day lives of the people who could benefit. That's why this book is so valuable. Together, we'll explain why John's revelation, and resolution, regarding addiction to sugars was beneficial to his life, and could be to yours, in so many ways. Although diet will certainly be discussed, we're reticent to call this a "diet" book, as that term doesn't necessarily reflect how extremely valuable this book can be to individuals who struggle to achieve and maintain a healthy body weight. But trust us, when you implement the diet, like John did, you can reawaken to a life that is more fulfilling, fun, and rewarding than anything you could have imagined. Excerpted from Why Diets Fail (Because You're Addicted to Sugar): Science Explains How to End Cravings, Lose Weight, and Get Healthy by Nicole M. Avena, John R. Talbott All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.
