The networked nonprofit Connecting with social media to drive change
Book - 2010
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
Saved in:
- Subjects
- Published
-
San Francisco :
Jossey-Bass
c2010.
- Language
- English
- Main Author
- Other Authors
- Edition
- 1st ed
- Physical Description
- xix, 201 p. : ill. ; 24 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9780470547977
- Figures and Tables
- Foreword
- Preface
- Acknowledgments
- The Authors
- 1. Introducing Networked Nonprofits
- 2. Nonprofit Challenges and Trends
- Part 1. How to Become a Networked Nonprofit
- 3. Understanding Social Networks
- 4. Creating a Social Culture
- 5. Listening, Engaging, and Building Relationships
- 6. Building Trust Through Transparency
- 7. Making Nonprofit Organizations Simpler
- Part 2. What to Do as Networked Nonprofit
- 8. Working with Crowds
- 9. Learning Loops
- 10. From Friending to Funding
- 11. Governing Through Networks
- Conclusion
- Notes
- Glossary
- Resources
- Index