Entrepreneurship Create your own business with 25 projects

Alex Kahan

Book - 2014

Introduces the concept of entrepreneurship, covering how to develop ideas into business plans, marketing strategies, and money management.

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Subjects
Published
White River Junction, VT : Nomad Press, a division of Nomad Communications [2014]
Language
English
Main Author
Alex Kahan (author)
Other Authors
Mike Crosier (illustrator)
Physical Description
v, 122 pages : color illustrations ; 27 cm
Audience
930L
Bibliography
Includes bibliographical references (page 120) and index.
ISBN
9781619302846
9781619302655
9781480668713
  • Entrepreneurs and business
  • Making a plan
  • Customers and competition
  • Marketing and communication
  • Managing the money
  • Where the future begins.
Review by Booklist Review

This book's intent is to not only inspire young business-minded readers to think about future career options but to compel them to make themselves into entrepreneurs now. A basic definition of entrepreneurship is found in the introduction, along with a time line dating from the first systems of barter in ancient cities to modern, publically traded companies. Funny comic strips, charts, and caricatures illustrate sometimes complex business concepts in an age-appropriate manner. Quotes from plenty of admirable entrepreneurs, from Jeff Bezos to Ross Perot, are used to support the text. After each chapter, there are exercises for budding young businesspeople to complete, such as time-management calendars, prototype plans, and industry analysis. Practical skills like nonverbal communication and digital literacy are explained, along with philosophical issues of doing business. A glossary in the sidebar on each page defines numerous unfamiliar words, and QR codes provide immediate links to videos and web resources throughout the text. This book is a great tool kit for young readers who want to practice the skills required for success in business.--Anderson, Erin Copyright 2015 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.