The mirage factory Illusion, imagination, and the invention of Los Angeles

Gary Krist

Book - 2018

"The story of the metropolis that never should have been and the visionaries who dreamed it into reality. Little more than a century ago, the southern coast of California--bone-dry, harborless, isolated by deserts and mountain ranges--seemed destined to remain scrappy farmland. Then, as if overnight, one of the world's iconic cities emerged. At the heart of Los Angeles's meteoric rise were three flawed visionaries: William Mulholland, an immigrant ditchdigger turned self-taught engineer, who designed the massive aqueduct that would make urban life there possible; D.W. Griffith, who transformed the motion picture from a vaudeville-house novelty into a cornerstone of American culture and gave L.A. its signature industry; and Ai...mee Semple McPherson, a charismatic evangelist who founded a religion and cemented the city's identity as a center for spiritual exploration. All were masters of their craft, but also illusionists of a kind. The images they conjured up--of a blossoming city in the desert, of a factory of celluloid dream-works, of a community of seekers attaining personal salvation under the California sun--were like mirages liable to evaporate on closer inspection. To realize these dreams, all three would have to pay a steep price in a crescendo of hubris, scandal, and catastrophic failure of design that threatened to topple each of their personal empires. Yet when the dust settled, the mirage that was LA remained. Spanning the years from 1900 to 1930, The Mirage Factory is the enthralling tale of an improbable city and the people who willed it into existence by pushing the limits of human engineering and imagination."--Jacket.

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Subjects
Published
New York : Crown [2018]
Language
English
Main Author
Gary Krist (author)
Edition
First edition
Physical Description
402 pages : illustrations, maps ; 25 cm
Bibliography
Includes bibliographical references (pages 307-381) and index.
ISBN
9780451496386
  • Author's Note
  • Prologue
  • An Echo of Dynamite
  • Implausible City
  • 1. A Thirsty Place
  • 2. Alternate Realities
  • 3. Stories in Light and Shadow
  • 4. On Location
  • 5. "A River Now Is Here"
  • 6. The Birth of an Industry
  • 7. Water and Celluloid
  • 8. Epic Times
  • 9. One Million Souls to Save
  • 10. A Drinking Problem
  • 11. Scandals in Bohemia
  • 12. "Jesus, Jesus All the Day Long"
  • 13. Thunder in the Valley
  • 14. A Sound Proposition
  • 15. The Missing Saint
  • 16. A Silent Twilight
  • 17. A Perfect Disaster
  • Epilogue: World City
  • Bibliography
  • Notes
  • Photo Credits
  • Acknowledgments
  • Index
Review by New York Times Review

IT'S rare in history to be able to see a city grow and metamorphose like a stop-motion flower unfolding or a landscape changing before our eyes. Founded next to a river in 1781 by 44 Spanish settlers, Los Angeles became a part of an independent Mexico in 1821 and, with California, part of the United States in 1848. By 1910, when the leafy temperance town of Hollywood merged with its big sister to the east, the enlarged city's population was over 300,000. Los Angeles thus has a short history, but a dense one. In the first decades of the 20 th century it was an entrepreneur's dream. Unlike San Francisco, its more established and establishment rival to the north, Los Angeles had an openness to schemes and self-invention, for good and ill. An overwhelming proportion of those self-inventors came from elsewhere. Charles Fletcher Lummis hiked across the continent from Cincinnati, while sending daily dispatches to a fledging newspaper that would become The Los Angeles Times, owned by Harrison Gray Otis, a Civil War captain from Marietta, Ohio. Frances Marion moved from San Francisco in 1914 to work with the pioneering film director Lois Weber and became the first person to win two Academy Awards for script writing. Walt Disney was born in Chicago, William Andrews Clark Jr., the founder of the Los Angeles Philharmonic, in Montana, while the Viennese architect Rudolf Schindler arrived in 1920 to work on Frank Lloyd Wright's Hollyhock House. Encouraged by Schindler, his school friend Richard Neutra relocated as well - a never-ending list of transplants that continues today. Gary Krist chooses three of these early-20th-century icons of Los Angeles art and commerce to tell his story in "The Mirage Factory." They are William Mulholland from Ireland, the self-taught engineer who brought water to the semidesert city and enabled its explosive growth; D. W. Griffith, the Kentucky-born director who helped fashion a new vocabulary for movie storytelling; and Aimee Semple McPherson, the evangelical preacher from Canada, whose congregation came to number in the tens of thousands because of her adroit mixture of media savvy and personal charisma. Through this towering trio from early Los Angeles history, Krist, a novelist who has more recently written nonfiction, particularly about the scandalous pasts of Chicago and New Orleans, turns his focus to a tumultuous period in Angeleno history, beginning roughly from Mulholland's planning of the Los Angeles aqueduct through Griffith's notorious "Birth of a Nation" and into the heyday of McPherson's ministry in the 1920s. As he moves back and forth among his subjects, Krist draws upon some of the best books about the era and its people, enriching them with a virtuoso deploying of detail gathered from deep dives into primary material. Some of these events and individuals are more familiar than others. Griffith's career has been the subject of numerous studies and the saga of the Los Angeles water wars is, in a distorted form, familiar to anyone who has seen "Chinatown." Only McPherson's story is more of a local phenomenon. USING INDIVIDUALS TO FOCUS historical trends has its virtues and problems. Some 20 years ago Otto Friedrich compellingly profiled the Los Angeles of the 1940s, in part through the seemingly unlikely pairing of Ronald Reagan and Bertolt Brecht. Having a limited chronological spotlight helps, as, for example, in the case of Rosemary Ashton, who recently pulled together Dickens, Darwin and Disraeli through London's "great stink" of 1858. Coordinating Krist's cast is a more ambitious undertaking. There is precious little direct interaction among the three of them, and the time frame aligning them often goes awry for dramatic purposes. One also wonders whether another threesome might have given us a very different picture of the period - Frank Lloyd Wright, F. Scott Fitzgerald and Anita Loos perhaps? The possibilities, if not endless, are many, like the multiple lives of the city itself. Perhaps more of a drawback, although one that often recedes as Krist's narrative gains momentum, is what the title metaphor implies - an insubstantial and fleeting fiction. "It was no sensible place to build a great city" sets the tone for an initially moralistic take on the existence of Los Angeles, feeding into so many still enduring clichés about the city, "an obscenely wasteful but alluring garden in the desert." This utopia/dystopia tension has always been part of the city's DNA, and in these early pages, Krist leans heavily on the negative side. A moralistic inclination also sets much of the tone for the biographical interplay of Mulholland, Griffith and McPherson. For Krist, Mulholland represents the physical and economic needs of the city, Griffith the artistic and McPherson the spiritual. But their stories don't just bubble out of the complex cultural mix of early-20th-century Los Angeles. They are also cautionary tales of larger-than-life individuals complete with tragic or at least melodramatic flaws. All three, Krist writes, "paid a price for their ambitions," as "each self-destructed in the late 1920s." What then do these admittedly captivating stories add up to? Griffith's work has receded into the syllabuses of film classes as the movie business moved decisively on. McPherson's preaching style and her concern for the less fortunate can be easily detected as a pioneering model for evangelicals around the country. And Mulholland's aqueduct continues to flow, while the availability of water remains a Los Angeles (and a California) preoccupation. As Krist acknowledges in his epilogue, Los Angeles too has moved on to become the multicultural world city of today. Watered with imagination and invention, some mirages evidently can sink their roots deeply into reality. LEO BRAUDY is the author of "The Hollywood Sign." His latest book is "Haunted."

Copyright (c) The New York Times Company [June 3, 2018]
Review by Booklist Review

Krist (Empire of Sin, 2014) has previously profiled the growth of New Orleans and Chicago. Here he tracks the great expansion of Los Angeles between 1904-30 as an implausible city. It has no natural harbor, it is surrounded by deserts, and its weather is often scorching. Most importantly, access to fresh water is a constant problem. Yet, over the past century, the population growth of the Los Angeles area has been spectacular, growth Krist gauges in terms of the lives of three influential individuals. William Mulholland was a self-taught engineer who solved the city's water problem but left a legacy of hardship and bitterness. Filmmaker D. W. Griffiths pioneered modern film techniques and helped make Hollywood the capital of movies. Amy Semple McPherson was a charismatic evangelist who effectively exploited mass media, built one of the first megachurches, and used her personal attractiveness to collect an enormous following. Krist presents a revealing and often fascinating exploration of the growth of a great city and the lives and work of three visionaries who helped shape it.--Freeman, Jay Copyright 2018 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Publisher's Weekly Review

Krist (Empire of Sin) reveals how a rural backwater was transformed into a verdant multicultural metropolis through ingenuity, chicanery, and hyperbole in this engrossing history of Los Angeles. Focusing on the years 1900 through 1930, Krist draws from historic documents and firsthand accounts to show how the use of new technology in film production and mass media seduced hopeful dreamers westward with inspirational words and promises of unlimited opportunity. He credits three flawed and ambitious visionaries with the city's meteoric rise: self-taught engineer William Mulholland, who designed the water system that made urbanization possible; film director D.W. Griffith, who overcame meddling film bosses to transform motion pictures into a lucrative industry; and charismatic evangelist Aimee Semple McPherson, a pioneering faith healer and radio show host who "founded her own religion and cemented southern California's reputation as a national hub for seekers of unorthodox spirituality and self-realization." With a gift for evocative phrasing ("The images they conjured up... all had elements of the swindle about them, like mirages whose heady promises could evaporate on closer inspection"), Krist serves up intricate stories, rich period atmosphere, and colorful personalities to capture the zeitgeist of this eventful period. The result is a rollicking jaunt through L.A.'s early days. (May) © Copyright PWxyz, LLC. All rights reserved.


Review by Library Journal Review

Krist (Empire of Sin) tackles the development of Los Angeles in his latest nonfiction, focusing on three key figures in the city's history-William Mulholland (1855-1935), David Wark (D.W.) Griffith (1875-1948), and Aimee Semple McPherson (1890-1944). Self-trained engineer Mulholland was responsible for the massive public works project that allowed the drought-prone city access to water. Griffith helped transform the film industry into a profitable enterprise. McPherson used radio broadcasting to popularize her Christian religion, building the first megachurch and making L.A. a destination for spiritual exploration. Their phenomenal triumphs were followed by equally remarkable downfalls, and they each "self-destructed late in the 1920s in spectacular fashion, finally succumbing to the shifting tides of popular morality and technological change." VERDICT Krist's engaging prose and intriguing subjects, all of whom are clearly well researched, make this a definite page-turner for those with an interest in L.A. as the booming metropolis we know today as well as the fascinating cross--sections of the American West, biography, public works, water access and scarcity, Hollywood and film industry, religious history, and evangelism.-Crystal Goldman, Univ. of California, San Diego Lib. © Copyright 2018. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Review by Kirkus Book Review

The birth of modern-day Los Angeles viewed through the prism of three of its most ardent advocates.Krist carries forward the methodology he employed in his masterful portraits of Chicago (City of Scoundrels, 2012) and New Orleans (Empire of Sin, 2014), here applying his skills to LA, "the grand metropolis that never should have been." The fact that the sprawling megalopolis even exists today is something of a small miracle, partly made possible by the early visionaries that championed the city's dreams. As the author notes, rightly, "it was no sensible place to build a great city," offering "few of the inducements to settlement and growth found near major cities in other places." Darting between a macro and micro viewpoint, the author maintains his sharp focus on three primary subjects. The man with the plan was fabled engineer William Mulholland, whose infamous aqueduct and regional dams brought vital water to the city. The one with the dreams was D.W. Griffith, the frustrated actor who became a successful director and producer and transformed the movies from a novelty to a revolutionary medium. Finally, the true believer was Aimee Semple McPherson, a Pentecostal evangelist who used her celebrity to enrapture the troubled souls of LA. Through these three actors, Krist effectively demonstrates the massive opportunities the city represented in the early days of the 20th century as well as the personal tragedies that ultimately brought these dreamers low. Although the author unearths little that is historically groundbreaking, his dramatic portrayals of politics, scandals, sabotage, and bombings make for a rich, rewarding read. He also generates enormous sympathy for these flawed futurists, portraying not only the heights they reached in their respective careers, but also their radical falls from grace. Their fates ranged from an accidental demise to an unforgivable tragedy to that most acute of Hollywood endings: irrelevance.An entertaining, intertwined tale of triumph, hubris, and Manifest Destiny in the city of angels. Copyright Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.

***This excerpt is from an advance uncorrected copy proof*** Copyright © 2018 Gary Krist An Echo of Dynamite LONE PINE, CALIFORNIA SEPTEMBER 15, 1976   The gatehouse blew shortly after one a.m.--a powerful blast that ricocheted off the wall of mountains to the west and resounded across the dark, lonely valley. Another sound followed a moment later. It was less violent but more ominous: the low, rolling, slowly deepening roar of rushing water. Someone had bombed the Los Angeles Aqueduct. A case of stolen dynamite, fitted out with a blasting cap and a makeshift fuse, had exploded under the Alabama Gatehouse, located about 210 miles north of the city, near the remote town of Lone Pine in the Owens Valley. One of the building's five spillgates--thick metal doors designed to release excess water from the aqueduct after heavy storms--had been ripped apart, allowing two hundred cubic feet of water per second to pour uselessly down a spillway and out across the parched valley floor. By the time the aqueduct's flow could be shut off at another gate some twenty miles north of the breach, over one hundred million gallons would be wasted--in one of the driest corners of the country, in the middle of one of the worst droughts in years. By the time Detective Jim Bilyeu of the Inyo County Sheriff's Department arrived on the scene, a small crowd of Lone Pine residents had gathered near the still-smoking gatehouse. Some were actually applauding the destruction, pounding each other on the back in celebration. Hostility toward the aqueduct--and toward the distant, insatiably thirsty city that had built it--was widespread across the sparsely populated Owens Valley in 1976, and many locals felt that the L.A. Department of Water and Power (LADWP) had been dealt a well-deserved blow. "If I ever find out who bombed the gates," one man allegedly re- marked, "I'll buy him a steak dinner." This resentment was not new. Ever since the city built the aqueduct in the early 1900s, tensions between Los Angeles and the Owens Val- ley had been high. Many in the valley felt that the city had stolen their water, acquiring property and water use rights under false pretenses and then greedily drawing off the flow of the Owens River, allowing L.A. to flourish while the local economy languished. This valley--despite being a "Land of Little Rain," as one local writer had famously called it-- was at one time an aspiring agricultural region. In the decades around the turn of the century, plentiful water from the Owens River, which gathered the runoff of forty mountain streams in the nearby high Sierra Nevada and channeled it through the otherwise arid region, had sustained livestock and irrigated fields all up and down the hundred-mile- long valley. At its southern end, the river had even broadened out into a large, shallow lake, where local residents could go boating and migrating waterfowl could cavort among the swaying reeds. Then in 1913, the aqueduct had come, and most of that water had been taken away to nurture the growth of far-off Los Angeles. The people of the Owens Valley had rebelled. Several times during the drought-stricken 1920s, they had responded with dynamite, bombing the aqueduct at various points along its 233-mile path. Relations between city and valley remained poisonous for years. Eventually, though, the parties came to a compromise, declaring an uneasy truce, and the bombings stopped. Now, decades later, the LADWP was trying to wring yet more water from the valley. To meet the city's needs during this latest drought, they had begun intensive pumping of the valley's groundwater basin, threatening to destroy what was left of the region's vegetation and turning the lower Owens River into nothing more than a dry ditch, winding down the valley to a barren alkaline plain that had once been a lake. No won- der, then, that those people standing around the ruined gatehouse were applauding the bombers. As one valley resident later admitted, "We'd all thought about doing something like that--but they actually hauled off and did it. So we . . . clinked beer bottles in their honor." Not that this latter-day echo of the 1920s bombing campaign caused Los Angeles much harm. A series of reservoirs much closer to the city held enough water in reserve to ensure that Angelenos suffered no short- ages or interruptions in their service. Within a few days of the sabotage, the shattered spillgate was already repaired and the aqueduct was flowing again. County and federal authorities lost no time in ferreting out the perpetrators: two young locals who, after a few beers, had decided that they were fed up with the city's water-grabbing and decided to do something about it. For the bombing of the Alabama Gatehouse, they were eventually indicted, tried, and sentenced to minor jail terms. After doing their time, they were allowed to fade into obscurity. It was a pattern that had developed over many years: Los Angeles siphoning off resources, industry, and population from elsewhere to satisfy its insatiable desire for growth. The city's leaders had turned this process into something of an art form, getting what was needed to prosper by whatever means necessary. Water was only one of the city's requirements, and the stagnation of the Owens Valley only one of the consequences of this voracity. The Owens Valley, meanwhile, just grew drier, and--as it had for decades--the great megalopolis to the south just grew bigger and thirstier.     Implausible City It struck me as an odd thing that here, alone of all the cities in America, there was no plausible answer to the question, "Why did a town spring up here and why has it grown so big?"   --Morris Markey, journalist and California historian   LOS ANGELES, CALIFORNIA 1900 - 1930 It was no sensible place to build a great city. This corner of southern California--often bone dry, lacking a natural harbor, and isolated from the rest of the country by expansive deserts and rugged mountain ranges--offered few of the inducements to settlement and growth found near major cities in other places. The Spaniards, who first explored the region in 1542, declined to put down roots here for over two centuries; even then, in the 1700s, they sent mainly soldiers and Franciscan friars to establish missions and convert the local Indians to Christianity. When the Mexicans took over in 1821, they settled the area a little more heavily but still regarded it as a province, a hinterland, a backwater without the water. Only after the Mexican War of 1846-48, when southern California became American, did anyone really start to postulate a grand metropolis in this desert, centered on a narrow, unreliable waterway known optimistically as the Los Angeles River. Only Americans, it seems, could dream of something so unlikely, so contrary to simple common sense. Of necessity, the place would have to be forced, like an amaryllis out of season. A certain amount of contrivance, or even trickery, would be required to bring resources, population, and industry to a place that lacked them all. But eventually the implausible became actual. By the end of the 1920s, the world city of Los Angeles, California, was a reality--an urban giant grown up in a place where no city should rightly be. This book is the story of this extraordinary transformation. It begins in 1900, when Los Angeles was still a largely agricultural town of some 100,000 residents (and one that the National Irrigation Congress regarded as having "no future" as anything larger). The explosive growth that followed over the next three decades had nothing natural or inevitable about it. Each step in the city's evolution had to be conceived, engineered, and then sold to an often-skeptical public. And as with any evolutionary process, not all visions of the city's future survived this test. Some would die quickly and fruitlessly; others would prove unsustain- able over the long term, pushed aside by the interests of richer and more powerful elements in the population. But a few would leave an outsize mark on the city, taking root and giving rise to a metropolis unlike any other in the world. The pivotal period from 1900 to 1930 would witness, most notably, the realization of one of the largest and most controversial public works projects in history, second in magnitude only to the Panama Canal at the time; the invention of an entirely new form of entertainment--and of a new kind of industry to produce and sell it; and the flowering of a seductive urban ethos--arguably the birth of the whole idea of a "lifestyle"--based on utopian notions of leisure, physical wellness, and spiritual fulfillment. This combination of urban growth factors was unique, and it proved to be uniquely effective. By 1930, for better or worse, Los Angeles emerged as a major city of over 1.2 million people, and one with a distinctive identity: as an obscenely wasteful but alluring garden in the desert, as the focus of the entire world's movie dreams (and often its moral censure), and as the heliocentric mecca of spiritual seekers across the country. Every city can be regarded as an artificial construct, an audacious projection of human will, imagination, and vanity onto the natural landscape; but none was more artificial--or more audacious--than this one. Single individuals do not build cities, but three L.A. icons--an engineer, an artist, and an evangelist--both embodied and, to a unique extent, drove the three major engines of the city's rise from provincial player to world-class star. William Mulholland (the engineer) was L.A.'s fabled water czar, whose wildly ambitious vision of a 233-mile aqueduct brought water to the desert and allowed the city to grow far beyond its natural capacity to support urban life. David Wark Griffith (the artist) was the seminal film director of the silent era, the man who almost single-handedly transformed the motion picture from a vaudeville-house novelty into a major creative (and fabulously lucrative) industry, important enough to help build a city. And Aimee Semple McPherson (the evangelist) was the charismatic faith healer and pioneering radio preacher who, courting both scandal and fanatical devotion, founded her own religion and cemented southern California's reputation as a national hub for seekers of unorthodox spirituality and self- realization. In this marginal and unfinished corner of the country, each of these three innovators discovered a kind of tabula rasa, an environment offering enough physical and mental space to permit their ideas to develop and ultimately flourish. Far from the entrenched attitudes and rigid power hierarchies of the hidebound East, each was free to create a distinctive vision of the city's future and do the hard creative work to give it concrete form. The images they conjured up--of a blossoming city in the desert, of a thriving factory of celluloid dreamworks, of a community of seekers finding personal salvation under God's good sunshine--all had elements of the swindle about them, like mirages whose heady promises could evaporate on closer inspection. Each was tested by strong counter- currents of opposition, as scandals and accusations of corruption and malfeasance erupted continually to threaten their chances of realization. But the images proved resilient. More important, they succeeded in bringing the Los Angeles we know into being: people were enticed by the images; they came to live and work here; the city grew. In the end, Mulholland, Griffith, and McPherson all paid a price for their ambitions. Each self-destructed in the late 1920s in spectacular fashion, finally succumbing to shifting tides of popular morality and technological change. All three found themselves humiliated and reviled as a fickle public turned against them. But while these individuals fell, the city they had worked to build barely registered their loss, entering the 1930s as the largest and fastest-growing U.S. city west of the Mississippi. Few people could have imagined it all back at the turn of the century, when the dusty town of Los Angeles seemed destined to remain the thirty-sixth largest in the nation, behind places like Indianapolis, Toledo, and even Fall River, Massachusetts. What made the difference for L.A. was a combination of many different acts of imagination and engineering, supported by a great deal of sometimes deceptive advertising. But these efforts, large and small, gave the city what it needed to thrive: a source of water to sustain it, an industry to support its growth, and an ethos to bring it fame and notoriety. And in the process, this improbable place--the grand metropolis that never should have been-- moved inexorably from the margins to the center of American life and consciousness. Excerpted from The Mirage Factory: Illusion, Imagination, and the Invention of Los Angeles by Gary Krist All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.