The method to the madness Donald Trump's ascent as told by those who were hired, fired, inspired--and inaugurated
Book - 2019
Between 2000 and 2015, when Trump announced his candidacy, he was able to identify an unserved political constituency, hone a persuasive message that appealed to their needs, and deliver it effectively, despite intense media opposition. Salkin and Short provide a nonpartisan oral history which shows that Trump had carefully planned his bid for the presidency since he launched what many considered to be a joke candidacy in 1999. His business, media, and political dealings from this era serve as a guide for understanding the man, his mindset, and his every action. -- adapted from jacket.
- Subjects
- Genres
- Biographies
- Published
-
New York, NY :
All Points Books, an imprint of St. Martin's Publishing Group
2019.
- Language
- English
- Main Author
- Other Authors
- Edition
- First edition
- Physical Description
- xviii, 329 pages ; 25 cm
- Bibliography
- Includes bibliographical references (pages [301]-316) and index.
- ISBN
- 9781250202802
- Reformed: 1999-2000. At a crossroads, Trump test-markets Trump the political brand
- Playing the part: 2000-2010. Trump finds a TV persona, sharpens his skills at attacking rivals, and grows in national stature
- Settling on a political voice: 2010-2013. Trump builds a political team and slowly learns the power of social media
- The race before the race: 2013-2014. A productive detour onto the gubernatorial trail in New York
- To the escalator: 2014-2015. A popularist politician emerges
- Epilogue: The centre cannot hold.
- Part one: Reformed: 1999-2000 : at a crossroads, Trump test-markets Trump the political brand. Introduction: Yes, there is a method ; Tipster ; The tough and tireless Roger Stone ; Ross for boss ; The America we deserve ; The Trump RV ; Standing Pat ; I pledge I will not rename the White House ; The unreformed
- Part two: Playing the part: 2000-2010 : Trump finds a TV persona, sharpens his skills at attacking rivals, and grows in national stature. C.E.O. ; Bound for glory ; The N-word ; Trump ascendant ; Wolfgang does not have any recollection ; Below the belt ; Staying tuned
- Part three: Settling on a political voice: 2010-2013 : Trump builds a political team and slowly learns the power of social media. Creating a brain trust ; A party Trump likes the sound of ; Born in the USA ; Roasted ; The twitterer ; Remaining a player
- Part four: The race before the race: 2013-2014 : a productive detour onto the gubernatorial trail in New York. Sitting on the hood of a car ; Selling Trump to Trump ; Like a hurricane ; An enlightening distraction ; Staying sharp ; Flannel shirt
- Part five: To the escalator: 2014-2015 : A popularist politician emerges. Outwit, outplay, outlast ; Team of apprenti ; How the wall got built ; The announcement
- Epilogue: The centre cannot hold.
Review by Publisher's Weekly Review
Review by Kirkus Book Review