Fundraising the SMART way Predictable, consistent income growth for your charity
Book - 2014
Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter. Fundraising the SMART Way provides the groundwork for a complete revamp of organizational fundraising systems.
Saved in:
- Subjects
- Published
-
Hoboken :
John Wiley & Sons
©2014.
- Language
- English
- Main Author
- Item Description
- Includes index.
- Physical Description
- xvi, 256 pages : illustrations ; 24 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9781118640180
- Preface
- Acknowledgments
- Introduction: Why We Need a Fundraising Revolution
- Fundraising the SMART Way™
- How It Works
- Results from the Leaky Bucket Study
- Statistics from the Leaky Bucket Assessment
- The Four Laws of Performance Management
- Target: Consistent, Predictable Income Growth
- Effective Fundraising as Competitive Advantage
- Adopting the SMART Way Model
- Part 1. Which Funders Are "Right" for You?
- Chapter 1. The Context for Fund Development
- What Should It Cost to Achieve Your Mission?
- Analyzing the True Cost of Your Mission
- Your Opportunity Risk Factor: The Real Value of Your Time
- What Makes Your Best Funders "Best"?
- Your Unique Value Proposition: The Value in Value-Added
- What We Covered
- What You Can Do
- Chapter 2. Funder Selection Strategies
- Why Your Best Funders Support You
- The Exchange of Value
- Applying the Exchange of Value
- What We Covered
- What You Can Do
- Chapter 3. Building Your SMART Way Prospect Scorecard
- Nine Scorecard Principles
- Crafting Scorecard Statements
- Scoring the Prospect
- Scorecard as Management Control
- What We Covered
- What You Can Do
- Chapter 4. The Scorecard as a Management Control Device
- Using the Scorecard to Manage the Fundraising Process
- Validating the Scorecard
- The Suggested Probing Questions
- Developing Your Questions
- Field-Test the Scorecard
- The Control Part
- What We Covered
- What You Can Do
- Part 2. Defining the Fund Development Process
- Chapter 5. The Fund Development Pipeline
- Pipeline Basics
- The SMART Way Pipeline Revolution
- Process Management for Nonprofits: A Primer
- Moves Management versus the SMART Way
- Eliminate Process Boundaries or Add Them?
- Development Drivers
- What We Covered
- What You Can Do
- Chapter 6. Setting Performance Targets
- Everything You Ever Wanted to Know about Continuous Improvement
- Assigning Targets
- Good Targets, Bad Targets
- Move Zero Targets
- Performance Targets and the SMART Way Scorecard
- Targets for Development Drivers
- What We Covered
- What You Can Do
- Part 3. Implementing Fundraising the SMART Way
- Chapter 7. Reporting and Leading for Better Results
- Leadership 101
- First, There is a Mountain ...
- "Vertical" versus "Horizontal" Reporting
- SMART Way Reports
- Enlightened Leadership Practices
- Tracking Donor Move Targets
- Reading the Story the Numbers Tell You
- What We Covered
- What You Can Do
- Chapter 8. The Breakthrough: Continuous Improvement
- The Plan-Do-Check-Act Cycle
- Root-Cause Analysis Done Right
- What We Covered
- What You Can Do
- Chapter 9. Applying SMART Way Methods to Mass-Market Fundraising
- Selling to Major Accounts versus Transactional Selling
- The Majors versus the Minors
- To Find Donors, Stop Looking
- Mass-Market and Target-Market Fundraising
- SMART Way Management Controls
- What We Covered
- What You Can Do
- Chapter 10. Radical Thinking about the Fundraising Revolution
- Fundraising and the Russian Revolution
- Adopting the Mind-set of Potential
- Revolutionizing the Way We Manage Performance
- Implications for Information Technology
- Implications for the Governing Board
- Parting Remarks
- About the Author
- About the Companion website
- Index