Fundraising the SMART way Predictable, consistent income growth for your charity

Ellen Bristol

Book - 2014

Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter. Fundraising the SMART Way provides the groundwork for a complete revamp of organizational fundraising systems.

Saved in:

2nd Floor Show me where

658.15224/Bristol
1 / 1 copies available
Location Call Number   Status
2nd Floor 658.15224/Bristol Checked In
Subjects
Published
Hoboken : John Wiley & Sons ©2014.
Language
English
Main Author
Ellen Bristol (author)
Item Description
Includes index.
Physical Description
xvi, 256 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references and index.
ISBN
9781118640180
  • Preface
  • Acknowledgments
  • Introduction: Why We Need a Fundraising Revolution
  • Fundraising the SMART Way™
  • How It Works
  • Results from the Leaky Bucket Study
  • Statistics from the Leaky Bucket Assessment
  • The Four Laws of Performance Management
  • Target: Consistent, Predictable Income Growth
  • Effective Fundraising as Competitive Advantage
  • Adopting the SMART Way Model
  • Part 1. Which Funders Are "Right" for You?
  • Chapter 1. The Context for Fund Development
  • What Should It Cost to Achieve Your Mission?
  • Analyzing the True Cost of Your Mission
  • Your Opportunity Risk Factor: The Real Value of Your Time
  • What Makes Your Best Funders "Best"?
  • Your Unique Value Proposition: The Value in Value-Added
  • What We Covered
  • What You Can Do
  • Chapter 2. Funder Selection Strategies
  • Why Your Best Funders Support You
  • The Exchange of Value
  • Applying the Exchange of Value
  • What We Covered
  • What You Can Do
  • Chapter 3. Building Your SMART Way Prospect Scorecard
  • Nine Scorecard Principles
  • Crafting Scorecard Statements
  • Scoring the Prospect
  • Scorecard as Management Control
  • What We Covered
  • What You Can Do
  • Chapter 4. The Scorecard as a Management Control Device
  • Using the Scorecard to Manage the Fundraising Process
  • Validating the Scorecard
  • The Suggested Probing Questions
  • Developing Your Questions
  • Field-Test the Scorecard
  • The Control Part
  • What We Covered
  • What You Can Do
  • Part 2. Defining the Fund Development Process
  • Chapter 5. The Fund Development Pipeline
  • Pipeline Basics
  • The SMART Way Pipeline Revolution
  • Process Management for Nonprofits: A Primer
  • Moves Management versus the SMART Way
  • Eliminate Process Boundaries or Add Them?
  • Development Drivers
  • What We Covered
  • What You Can Do
  • Chapter 6. Setting Performance Targets
  • Everything You Ever Wanted to Know about Continuous Improvement
  • Assigning Targets
  • Good Targets, Bad Targets
  • Move Zero Targets
  • Performance Targets and the SMART Way Scorecard
  • Targets for Development Drivers
  • What We Covered
  • What You Can Do
  • Part 3. Implementing Fundraising the SMART Way
  • Chapter 7. Reporting and Leading for Better Results
  • Leadership 101
  • First, There is a Mountain ...
  • "Vertical" versus "Horizontal" Reporting
  • SMART Way Reports
  • Enlightened Leadership Practices
  • Tracking Donor Move Targets
  • Reading the Story the Numbers Tell You
  • What We Covered
  • What You Can Do
  • Chapter 8. The Breakthrough: Continuous Improvement
  • The Plan-Do-Check-Act Cycle
  • Root-Cause Analysis Done Right
  • What We Covered
  • What You Can Do
  • Chapter 9. Applying SMART Way Methods to Mass-Market Fundraising
  • Selling to Major Accounts versus Transactional Selling
  • The Majors versus the Minors
  • To Find Donors, Stop Looking
  • Mass-Market and Target-Market Fundraising
  • SMART Way Management Controls
  • What We Covered
  • What You Can Do
  • Chapter 10. Radical Thinking about the Fundraising Revolution
  • Fundraising and the Russian Revolution
  • Adopting the Mind-set of Potential
  • Revolutionizing the Way We Manage Performance
  • Implications for Information Technology
  • Implications for the Governing Board
  • Parting Remarks
  • About the Author
  • About the Companion website
  • Index