Protocol The power of diplomacy and how to make it work for you

Capricia Penavic Marshall, 1964-

Book - 2020

"President Obama's former White House Chief of Protocol looks at why diplomacy and etiquette matter-and what they can do for you"--

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Subjects
Genres
Biographies
Published
New York, NY : Ecco, an imprint of HarperCollinsPublishers [2020]
Language
English
Main Author
Capricia Penavic Marshall, 1964- (author)
Edition
First edition
Item Description
Includes index.
Physical Description
xix, 424 pages ; 24 cm
ISBN
9780062844460
9780060808648
  • Introduction
  • 1. The Hidden Superpower of Protocol
  • 2. The Etiquette Advantage
  • 3. Cultural IQ: Who in the World Are You?
  • 4. Cultural IQ: Who in the World Are They?
  • 5. Talk Diplomacy to Me: The Language of Persuasion
  • 6. The Social Network: Diplomacy at Play
  • 7. The Power of Place
  • 8. Rig the Room
  • 9. Hunger Games
  • 10. Secrets of a Gift Whisperer
  • 11. Keeping Up Appearances
  • 12. The Mind-set of Diplomacy
  • 13. The Ultimate Checklist: Extreme Preparation
  • 14. The Yoga of Protocol
  • 15. Negotiating While Female
  • Appendix: What Would Capricia Do? A Handbook of Protocol and Etiquette
  • Acknowledgments
  • Index
Review by Kirkus Book Review

A memoir from the U.S. chief of protocol from 2009 to 2013. Protocol, notes Marshall, who also served as social secretary for the Clintons for eight years, is a strategic tactic in diplomacy that can be just that element that seals the deal, "the structure that houses the dignitaries as they have the crucial conversations." As the daughter of two immigrants--a Mexican mother and a Croatian father--raised in Cleveland, the author professes a passion for ways to "bridge cultural divides and influence the outcome of [clients'] engagements." Unsurprisingly given her career, Marshall's first book is sharply organized. She begins with some of the highlights from her high-level work--e.g., in 2012, when Barack Obama and Vladimir Putin met for the first time as presidents at the G20 economic summit in Los Cabos, Mexico. There, Marshall had to execute a "high-wire act" to help ensure her president's most advantageous outcome: room, décor, seating arrangement, table setting, food, and interpreter. The scene worked perfectly then, though a year later, when the same two leaders met for the G8 summit in Northern Ireland, it was a "cold, unproductive reunion" and a logistical disaster: massive open tent, weak lighting, no food, and chair placement that offered "only a three-quarter view of the other's face." The author demonstrates the importance of the "twin engines of protocol: bridging and persuading," and her many behind-the-scenes anecdotes are both instructive and entertaining. The meticulous care that goes into table setting, food presentation, and appropriate gifts all convey one's identity and eagerness to negotiate. Within the rules of etiquette, the author writes, "lies a hidden world of communication and leverage" as well as "intention and feeling." Marshall's story is fascinating, but especially illuminating are the concluding chapters, "Negotiating While Female" and "What Would Capricia Do?: A Handbook of Protocol and Etiquette." An informative and often charming primer on a little-known--but vital--government post. Copyright (c) Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.