Not born yesterday The science of who we trust and what we believe

Hugo Mercier

Book - 2020

"Explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or advertisers-fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanism...s of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures-when we accept false confessions, spread wild rumors, or fall for quack medicine-are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still."--

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Subjects
Published
Princeton : Princeton University Press [2020]
Language
English
Main Author
Hugo Mercier (author)
Physical Description
xix, 364 pages : illustrations ; 23 cm
Bibliography
Includes bibliographical references (pages 307-350) and index.
ISBN
9780691178707
  • List of Illustrations
  • Acknowledgments
  • Introduction
  • 1. The Case for Gullibility
  • 2. Vigilance in Communication
  • 3. Evolving Open-Mindedness
  • 4. What to Believe?
  • 5. Who Knows Best?
  • 6. Who to Trust?
  • 7. What to Feel?
  • 8. Demagogues, Prophets, and Preachers
  • 9. Propagandists, Campaigners, and Advertisers
  • 10. Titillating Rumors
  • 11. From Circular Reporting to Supernatural Beliefs
  • 12. Witches' Confessions and Other Useful Absurdities
  • 13. Futile Fake News
  • 14. Shallow Gurus
  • 15. Angry Pundits and Skillful Con Men
  • 16. The Case against Gullibility
  • Notes
  • References
  • Index
Review by Choice Review

For years, social psychologists and cognitive scientists have published journal articles and textbooks purporting to demonstrate that people are not very good judges of other people or of information they receive from others. The author of this fine new book, a noted cognitive scientist, author of many studies examining how we interpret the arguments of others, and coauthor, with D. Sperber, of The Enigma of Reason (2017), strongly begs to differ. In fact, Mercier (Jean Nicod Institute, Paris) argues that almost everything we think we know about how susceptible to influence people are is wrong. Contrary to popular belief, and drawing on his theory of "open vigilance," Mercier contends that evolution and socialization have equipped us with a powerful set of cognitive and affective capabilities we routinely use to keep ourselves from being swindled. In extremely readable prose and drawing on a wealth of empirical findings, everyday examples, and his own quite clever reasoning, Mercier contends that we are actually well equipped to examine such important factors as who is trying to influence us, whether the substance of their attempt to influence actually fits with what we already know, and whether (among other things) it is supported by good reasons. This is an important text on reasoning and human nature. Summing Up: Essential. All readers. --Randolph R. Cornelius, Vassar College

Copyright American Library Association, used with permission.