Advertising layout Pt. 2 : visual direction Pt. 2 :
Streaming video - 2014
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines.
Saved in:
- Subjects
- Published
-
[San Francisco, California, USA] :
Kanopy Streaming
2014.
- Language
- English
- Corporate Author
- Corporate Author
- Online Access
- A Kanopy streaming video
Cover Image - Physical Description
- 1 online resource (1 video file, 18 min. 41 sec.) : digital, stereo., sound, color
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).