Pack of lies : the advertising of tobacco

Pack of lies The advertising of tobacco

Streaming video - 2014

Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.

Saved in:
Save to List Email this

Online Access

A Kanopy streaming video

Cover Image

Subjects
Advertising > Cigarettes > United States.
Advertising > Tobacco > United States.
Tobacco industry > United States.
Documentary films.
Genres
Documentary films
Published
[San Francisco, California, USA] : Kanopy Streaming 2014.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
Liane Brandon (-), Boyd Estus, Sut Jhally, Jean Kilbourne, Rick Pollay
Online Access
A Kanopy streaming video
Cover Image
Physical Description
1 online resource (1 video file, 35 min.)
Format
Mode of access: World Wide Web.
Audience
Grade 9+
Higher education.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).

Similar Items