Semantic technologies Enabling next-generation web advertising
Streaming video - 2014
Since its earliest days, the technologies of the Internet and the World Wide Web have been evolving. The journey has taken users from the embryonic stages of Web 1.0 with its one-way connections, to today's emerging Web 3.0, where interactivity reigns and the goal of more intelligent Internet, driven by advanced technologies such as semantics, will be the rule of the day. In this case study report, Amiad Solomon, founder and CEO of Peer 39, explains how he and his firm use semantic technology solutions to enable the delivery of more effective and well-targeted ads to online consumers. Track: Straight talk straightforward explanations of key technologies and their business value. Learning objectives: Understand how semantic technologies... can increase the effectiveness of online advertising. Discuss the technology solutions that the Peer 39 team has designed to interpret the meaning and sentiment of online content. Explain how websites can be engineered to work more effectively with semantic technologies. Discuss the future of semantic technology and online advertising.
- Subjects
- Published
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[San Francisco, California, USA] :
Kanopy Streaming
2014.
- Language
- English
- Corporate Author
- Corporate Author
- Online Access
- A Kanopy streaming video
Cover Image - Item Description
- Title from title frames.
- Physical Description
- 1 online resource (1 video file, approximately 25 min.) : digital, .flv file, sound
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).