The marketing series. 7, The marketing mix : promotion

The marketing series 7, The marketing mix : promotion 7, The marketing mix :

Streaming video - 2014

Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.

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A Kanopy streaming video

Cover Image

Subjects
Marketing.
Advertising.
Direct marketing.
Ethics.
Short films.
Genres
Short films
Published
[San Francisco, California, USA] : Kanopy Streaming 2014.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Online Access
A Kanopy streaming video
Cover Image
Item Description
Title from title frames.
Physical Description
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).

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