Qualitative Consumer Research Episode 9. Episode 9.
Streaming video - 2015
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Saved in:
- Subjects
- Published
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[San Francisco, California, USA] :
Kanopy Streaming
2015.
- Language
- English
- Corporate Author
- Corporate Author
- Other Authors
- Online Access
- A Kanopy streaming video
Cover Image - Physical Description
- 1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).