Qualitative Consumer Research Episode 9. Episode 9.

Streaming video - 2015

A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.

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Subjects
Published
[San Francisco, California, USA] : Kanopy Streaming 2015.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
David Crewes (-)
Online Access
A Kanopy streaming video
Cover Image
Physical Description
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).