Qualitative Consumer Research. Episode 8.

Qualitative Consumer Research Episode 8. Episode 8.

Streaming video - 2015

A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes.

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A Kanopy streaming video

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Subjects
Consumers > Research.
Consumer behavior > Research.
Marketing research.
Published
[San Francisco, California, USA] : Kanopy Streaming 2015.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
David Crewes (-)
Online Access
A Kanopy streaming video
Cover Image
Physical Description
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).

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