Anticipating Your Rival’s Response

Streaming video - 2015

Get a stronger grip on competitive dynamics and the importance of understanding your competitor. Professor Roberto guides you through powerful lessons from three situations where new entrants did battle with incumbents: NutraSweet with Holland Sweetener Company; British Airways and Aer Lingus with Ryanair; and another perspective on Blockbuster versus Netflix..

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Subjects
Genres
Educational films
Published
[San Francisco, California, USA] : The Great Courses 2015.
2016.
Language
English
Online Access
A Kanopy streaming video
Cover Image
Item Description
In Process Record.
Title from title frames.
Film
Physical Description
1 online resource (streaming video file) (32 minutes): digital, .flv file, sound
Playing Time
00:31:33
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).