Marketing Communications That Work
Streaming video - 2015
Add to your “marketing toolkit” some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board’s famous “Got Milk” campaign. Also, get tips on how to command consumers’ attentions without turning them off..
Saved in:
- Subjects
- Genres
- Educational films
- Published
-
[San Francisco, California, USA] :
The Great Courses
2015.
2016. - Language
- English
- Online Access
- A Kanopy streaming video
Cover Image - Item Description
- In Process Record.
Title from title frames.
Film - Physical Description
- 1 online resource (streaming video file) (29 minutes): digital, .flv file, sound
- Playing Time
- 00:28:55
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).