What Is Marketing?
Streaming video - 2015
One of the core tenets of successful marketing is understanding your customer. But often times, you aren’t the customer you’re marketing to. What can you do instead? Find out in this introductory lecture on “Marketing 101”, which also explores four types of value consumers seek: functional, monetary, social, and psychological..
Saved in:
- Subjects
- Genres
- Educational films
- Published
-
[San Francisco, California, USA] :
The Great Courses
2015.
2016. - Language
- English
- Online Access
- A Kanopy streaming video
Cover Image - Item Description
- In Process Record.
Title from title frames.
Film - Physical Description
- 1 online resource (streaming video file) (32 minutes): digital, .flv file, sound
- Playing Time
- 00:31:17
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).