The voice catchers : how marketers listen in to exploit your feelings, your privacy, and your wallet

The voice catchers How marketers listen in to exploit your feelings, your privacy, and your wallet

Joseph Turow

Book - 2021

The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers-but also politicians and governments-may use voi...ce profiling to infer characteristics about you to serve their interests, not yours or society's.

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Subjects
Interactive marketing.
Voice.
Artificial intelligence > Marketing applications.
Published
New Haven : Yale University Press [2021]
Language
English
Main Author
Joseph Turow (author)
Physical Description
334 pages ; 25 cm
Bibliography
Includes bibliographical references and index.
ISBN
9780300248036
  • Introduction: Here Comes the Voice Intelligence Industry
  • 1. Rise of the Seductive Assistants
  • 2. What Marketers See in Voice
  • 3. An Operating System for Your Life
  • 4. Voice Tech Conquers the Press
  • 5. Advertisers Get Ready
  • 6. Voice Profiling and Freedom
  • Acknowledgments
  • Notes
  • Index

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