The activist's media handbook Lessons from fifty years as a progressive agitator

David Fenton

Book - 2022

In an extraordinary career David Fenton has learned first-hand what to do--and not to do--to propel progressive causes into the public eye and create real, impactful, lasting change. A visionary activist, Fenton has been the driving force behind some of the most important and history-making campaigns of the last 50 years, from the No-Nukes concerts with Bruce Springsteen in 1979, to the campaigns to free Nelson Mandela and end apartheid in the late 1980s, exposing the dangers of toxic chemicals in our food, the long battle to legalize marijuana and end racist drug laws, the misinformation in Washington during the Bush era in the 2000s, and recent campaigns that successfully banned fracking in New York and alerted the public to the climate ...crisis, including the environmental impact of Bitcoin. Reflecting on his life, with tales of living in a commune, photographing riots and rock stars, working at Rolling Stone and High Times magazines rabble-rousing with Abbie Hoffman, and collaborating with presidents and celebrities, David tells the fascinating story of how he developed the strategies and tactics that have made him a successful media agitator. David then shows how these tools can be used by anyone to advance their cause. Part rollercoaster memoir, part practical guide, The Activist's Media Handbook provides an essential toolkit for today's activists for organizing to win: how to tell your story, captivate audiences, and inspire them to join the cause.

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Subjects
Genres
Biographies
Published
San Rafael : Earth Aware Editions [2022]
Language
English
Main Author
David Fenton (author)
Other Authors
George Lakoff (writer of foreword)
Physical Description
247 pages : illustrations (some color) ; 25 cm
Bibliography
Includes bibliographical references (page 242) and index.
ISBN
9781647228668
  • Foreword
  • Prologue: Yoko one beats New York governor Andrew Cuomo
  • Introduction
  • Chapter 1. Adversity Makes an Activist: Or, the Origins of an Activist
  • Chapter 2. My Professor, Abbie Hoffman
  • Chapter 3. The High School Dropout Radical Photojournalist
  • Chapter 4. Chaos, Rage, Bombs, and Nixon
  • Chapter 5. The Political Power of Rock and Roll
  • Chapter 6. A $5 Fine for Marijuana, Free Medical and Day Care
  • Chapter 7. No Nukes, High Times, and Rolling Stone
  • Chapter 8. Barbara Walters Saves Abbie From a Long Prison Term
  • Chapter 9. Putting Abbie's Lessons to Work by Founding Fenton
  • Chapter 10. Fighting to Free Nelson Mandela and Confronting Fidel
  • Chapter 11. Alar, Apples, and the Age of Disinformation
  • Chapter 12. Saving Swordfish and "What Would Jesus Drive?"
  • Chapter 13. Lawyers, Death Squads, and Effective Advertising
  • Chapter 14. MoveOn Rises, Murdoch and Zuckerberg Ruin America
  • Chapter 15. The Inconvenient Al Gore
  • Chapter 16. Recent Campaigns
  • Chapter 17. Climate Change: A Communication Failure
  • The Epilogue
  • Acknowledgments
  • Photo Credits
  • Resources
  • Index
Review by Booklist Review

Boomer, activist, and PR man David Fenton snared his first byline for anti-war protest photographs published in his high school's underground student newspaper, Sans Culottes. From there, he formed a thriving career in activism spanning five decades and a widely varied group of causes, from campaigns against the South African apartheid regime to anti-fracking, pro-environment protests headlined by celebrities like Yoko Ono and Mark Ruffalo. The Activist's Media Handbook shares pitfalls, triumphs, and lessons learned, emphasizing the importance of clear, repetitive messaging and well-funded, consistent information campaigns. While the underlying principles are strong, Fenton does not seem to have a robust vision for how they should translate to today's highly fragmented world of internet subcultures and social media. Instead, he's at his best highlighting the structural failures of the left: whereas the right wing poured decades of money and research into information infrastructures like news channels and think tanks, the left is fractured, fretful, and inconsistent with its information rollout. This book is an urgent call to action for practical-minded activists of the new millennium.

From Booklist, Copyright (c) American Library Association. Used with permission.