You're invited : the art and science of cultivating influence

You're invited The art and science of cultivating influence

Jon Levy

Book - 2021

"The founder of a network of influencers from the worlds of business, science, art, sports, and nonprofits, Jon Levy, explains the social science behind connecting with people and creating lasting communities"--

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Subjects
Social influence.
Persuasion (Psychology)
Published
New York, NY : Harper Business, an imprint of HarperCollins Publishers [2021]
Language
English
Main Author
Jon Levy (author)
Edition
First edition
Physical Description
xi, 257 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references and index.
ISBN
9780063030978
  • Part I. The Influence Equation
  • Chapter 1. The Power of an Invitation
  • The Influence Equation, Weight Watchers, American Anti-Slavery Society, the Influencers Dinner, and What This Book Is About
  • Chapter 2. The Benefit of Belonging
  • Addiction, Social Pain, Sardinia, and the Greatest Predictor of Longevity
  • Trust
  • Chapter 3. What Trust Is Made Of
  • The Good Doctor, the Trust Project, and the Importance of Benevolence
  • Chapter 4. The Science of Building Trust Quickly, aka Why Everyone Loves a Dombås
  • Marine Boot Camp, Gino the Salesman, the Halo Effect, Sororities, IKEA, Vulnerability Loops, and the Moral Molecule
  • Connection
  • Chapter 5. The Problem with Connecting
  • Indian Retirement Home, the Hummingbird Problem, the Greatest Art Heist in History, and the Mere Exposure Effect
  • Chapter 6. How to Connect with Anyone
  • The Levels of Influence
  • Chapter 7. Connecting with Global and Industry Influencers
  • Oprah and The Color Purple; the Success of TED; and the Importance of Generosity, Novelty, Curation, and Awe
  • Chapter 8. Connecting with Community and Personal Influencers
  • Red Bull and Skills, Opportunities, Access, and Resources
  • Sense of Community
  • Chapter 9. The Structure of Community
  • Providing Belonging
  • Chapter 10. Membership
  • The South African Springboks and Feeling Like You Are on the Inside
  • Chapter 11. Influence
  • Wikipedia and Having a Say
  • Chapter 12. Integration and Fulfillment of Needs
  • ConBody and Succeeding After Prison
  • Chapter 13. Shared Emotional Connection
  • The Origin of Comic-Con and the Hero We Needed
  • Part II. The Path ... Home-What to Do with the Influence Equation
  • Chapter 14. What Is a Path and How Will It Change Your Life?
  • Predicting Human Behavior, Criminal Minds, Walt Disney World, the Economist, and the Elephant and the Rider
  • Chapter 15. Designing a Path
  • UCLA Gymnastics, Discovery Engagement and Membership, and the Aesthetic Scentability Brunch
  • Chapter 16. Your Path for Creating Community
  • CreativeMornings; Flagships, Offshoots, and Large Gatherings; and the Finite and Infinite Game
  • Part III. Applying It All in Your Life
  • Chapter 17. Creating Communities for Business Success
  • Salesforce and How and When to Design Dinners, Parties, Conferences, and Events
  • Chapter 18. Cause-Based Communities
  • The National Multiple Sclerosis Society, the End of Galas, and How to Connect with Donors and Supporters
  • Chapter 19. Cultivating Company Culture
  • The Google Puzzle, Recruiting, Employment, and How to Increase Retention and Attract the Best Talent
  • Chapter 20. Social Communities
  • Games Night, Ernest Shackleton, and Your New Friends
  • Chapter 21. Developing an Online Community
  • Reimagining Events, Meetup.com, and Gifts from Reddit
  • Conclusion An Invitation That Could Change Your Life
  • Daryl Davis, a Boogie Musician and His New Friend, and a Question for You
  • Acknowledgments
  • Notes
  • Index

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