Into the metaverse : the essential guide to the business opportunities of the web3 era

Into the metaverse The essential guide to the business opportunities of the web3 era

Cathy Hackl

Book - 2023

"In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as: - What is the metaverse and what it means for your brand, organization or company - How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence. - How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing. Who should manage the metaverse function within your organizati...on and why some companies should consider creating a role for a Chief Metaverse Officer. - Finally, how to protect the metaverse and action steps you can take towards the future. Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today's mobile internet - the Metaverse. It will bring together and merge our physical and digital lives, and - in the same way that social media upended our lives and our businesses - the Metaverse will shake things up even more. Into the Metaverse is the essential business guide to understanding the ground-breaking technologies that enable this monumental shift and the opportunities it presents from a business and societal perspective."--

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Subjects
Business enterprises > Computer networks.
Internet.
World Wide Web.
Informational works.
Genres
Informational works
Published
London : Bloomsbury Business 2023.
Language
English
Main Author
Cathy Hackl (author)
Physical Description
xi, 212 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references and index.
ISBN
9781399401807
  • Introduction
  • What exactly is the metaverse anyway?
  • Gaming
  • the new social network
  • Synthetic media
  • the underpinning of the metaverse
  • Meet your new customer: artificial intelligence
  • Making money in the metaverse
  • Fashion
  • always ahead of the rest
  • Metaverse marketing
  • call it personal
  • How to lead in the metaverse
  • The metaverse wars
  • Protecting the metaverse for the future
  • Metaverse commerce: new customer journeys
  • The verse epoque: people of the metaverse
  • Conclusion: Where do we go from here?
Review by Publisher's Weekly Review

It's time for businesses to dive into the Metaverse, argues Hackl (The Augmented Workforce), co-founder of design consulting company Journey, in this solid primer. She urges readers to think of the Metaverse as "the intertwining of our physical and digital lives" with a "full-fledged economy of goods and services," and suggests that companies establish chief Metaverse officer positions, or CMOs, a role that's "part marketing/communications expert and part business, strategist, and part technologist." (Hackl is one of the world's six CMOs). The CMO would manage "virtual goods, avatars, non-fungible tokens (NFTs), gaming, extended reality," and thus require an understanding of "cryptocurrencies, blockchain, cloud computing, gaming engines, and digital design." The author advises such leaders on marketing (brands should have "avatar representation" to connect with consumers), how to monetize (NFTs are essential here), and more. Her examples of the revenue possibilities are astounding (the global fashion market is expected to double thanks to sales of digital clothing), and her insistence that "the Metaverse must be built on collaboration" is encouraging. Though the world's CMO population may all fit in a small conference room at the moment, Hackl's fascinating account of the Metaverse's potential should be required reading for tech-savvy leaders. (Jan.)

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