Unscripted The epic battle for a media empire and the Redstone family legacy

James B. Stewart

Book - 2023

"The shocking inside story of the struggle for power and control at Paramount, the multibillion-dollar entertainment empire controlled by the Redstone family, and the dysfunction, misconduct, and deceit that threatened the future of the company, from the Pulitzer Prize-winning journalists who first broke the news In 2016, the fate of Paramount--the entertainment conglomerate that includes Viacom, CBS, and Simon & Schuster--hung precariously in the balance. Its founder and head, ninety-three-year-old Sumner M. Redstone, was facing a very public lawsuit brought by a former romantic companion, Manuela Herzer--a lawsuit that placed Sumner's deteriorating health and questionable judgment under a harsh light. As one of the last in a... long line of all-powerful media moguls, Sumner had been a relentlessly demanding boss, and an even more demanding father. When his daughter, Shari, took control of her father's business, she faced the hostility of boards and management who for years had heard Sumner disparage his daughter. Les Moonves, the popular CEO of CBS, felt particularly threatened. Scheming with his allies on the board, Moonves worked to strip Shari of power. But while he publicly battled Shari, news began to leak that Moonves had been involved in multiple instances of sexual misconduct, and he began working behind the scenes to try to make the stories disappear. Unscripted is an explosive and unvarnished look at the usually secret inner workings of two public companies, their boards of directors, and a wealthy family in the throes of seismic changes. Through the microcosm of this company, whose once victorious business model of cable fees and ticket sales is crumbling under the assault of technological advances, and whose workplace is undergoing radical change in the wake of #MeToo, Black Lives Matter, and a distaste for the old guard, New York Times reporters James B. Stewart and Rachel Abrams lay bare the battle for power at any price--and the carnage that ensued"--

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Subjects
Genres
Biographies
Informational works
Published
New York : Penguin Press 2023.
Language
English
Main Author
James B. Stewart (author)
Other Authors
Rachel (Journalist) Abrams (author)
Physical Description
xvi, 398 pages, 8 unnumbered pages of plates : color illustrations ; 25 cm
Bibliography
Includes bibliographical references and index.
ISBN
9781984879424
  • "I'm going to hell anyway"
  • "Sumner in a skirt"
  • Sumner will live forever
  • The inner circle VIP social club
  • "What's mine is yours"
  • "You know how he is about women"
  • "I want my $45 million back"
  • "This is your family"
  • "You want to go to war?"
  • "I'd better not tell Manuela"
  • "Operation freedom"
  • "I never thought I'd see you again"
  • "I'm not going to fire him"
  • "This is your battle, not mine"
  • "A public spectacle"
  • "A modern-day love story"
  • "No one likes drama"
  • "An overwhelming stench of greed"
  • "Don't go near this"
  • "We all did that"
  • "If Bobbie talks"
  • "I was a good guy"
  • "I feel sick all the time"
  • "This is insanity"
  • "Pencils down"
  • "All out war"
  • "A blatant abuse of power"
  • "I was never a predator"
  • "What the hell are you doing?"
  • "Let's not get ahead of ourselves"
  • "He wants to destroy me"
  • "This is a deal breaker"
  • "A once-unfathomable outcome"
  • Epilogue.
Review by Kirkus Book Review

Page-turning exposé of very bad behavior in the top echelons of the entertainment industry. If you need a tale of intrigue, infighting, and crime that makes the Trump White House look like a bastion of normalcy, this is it. Veteran reporters Stewart and Abrams uncover the untoward doings of the heads of CBS and Viacom: Les Moonves, "the first chief executive of a major publicly traded company forced to resign for predatory sexual conduct," and Sumner Redstone, a much-feared business leader who threw it all away to satisfy his own urges. Then in his ninth decade and, by the authors' account, in evident decline, Redstone courted women young enough to be his granddaughters--and never mind that he had grandchildren of his own who were on the way to being bilked out of their inheritances by two of his paramours, who, one bragged, "could get [him] to do pretty much whatever she wanted." Amid all the sexual and financial misadventures came a complex dance to merge the two corporations. "Given Sumner's mental state and communication issues," the authors write, "it's hard to know how much of the intricacies of the proposed Paramount deal he knew or understood." Enter Redstone's often estranged daughter, Shari, a sharp negotiator and sole hero of this book, who went up against both her father and Moonves, cleaned house on the domestic and corporate fronts, and, amid a flurry of lawsuits, prevailed. Moonves and the parasites were gone, and the newly restructured Paramount was emergent, if well behind Netflix and Amazon, in the streaming-services market. To call it sordid is to undervalue the word, but Stewart and Abrams serve up a sharp-pointed morality tale that excoriates a corporate culture--now on the way to extinction, one hopes--that "had largely ignored the misconduct of so many rich and powerful men so long as they delivered profits and higher stock prices." An ugly yarn full of money-grubbing villains, irresistible in all its inglorious nastiness. Copyright (c) Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.

PREFACE "I can say every report about CBS' toxic work environment is true," the October 2018 email to The New York Times tip line read. "This case enrages me so much, and it breaks my heart to look behind the curtain and see the ugliness and moral bankruptcy of institutions and people I admired since childhood." The "case" was that of CBS chairman and chief executive Leslie Moonves. Moonves had resigned just a month earlier, the same day The New Yorker published the second of two articles detailing the accounts of twelve women accusing him of unwanted sexual advances. CBS had launched an internal investigation to determine, among other issues, whether Moonves should receive $120 million in severance pay. In many ways Moonves's sudden departure had been only the beginning of the story. At the Times , the two of us--media reporter Rachel Abrams and business columnist James B. Stewart--were separately pursuing different angles. Rachel, who'd contributed to Jodi Kantor and Megan Twohey's Pulitzer Prize-winning coverage of movie executive Harvey Weinstein, was focusing on the CBS internal investigation. Was the company really trying to get to the bottom of what had happened, or--as with so many self‑directed corporate investigations--was it trying to sweep the scandal under the rug and protect other powerful interests? James was exploring the inner workings of the CBS board and how it had handled the accusations against its chief executive. After the email landed in the Times 's "tip jar," a screener forwarded it to Jim Windolf, the Times 's media editor. He in turn sent it to Rachel. She was heading out that day when she passed James at his desk in the Times 's third‑floor newsroom. They barely knew each other, but Rachel paused because she'd heard he, too, was looking into Moonves and CBS. She described the email, and he was excited: the source sounded like someone who could both confirm and expand upon what he was hearing from other people, which was that the real reasons for Moonves's departure had been far more intriguing than reported and had even involved an attempt at extortion. Rachel spoke to the source that evening. Her impression was that the source's motive for reaching out and putting a career at risk was altruistic: having closely followed the #MeToo movement, this person didn't want to see men get away with abusing their power by exploiting women and then covering it up. Rachel felt the source was equally interested in the structures that enabled such behavior--in this case a public corporation. She was confident the source had no allegiance to any of the warring factions at CBS. This source became one of a number of people who turned over hundreds of pages of original material--emails, texts, interview notes, internal reports--documenting an astonishing saga of sex, lies, and betrayal at the highest levels of a major corporation. At CBS, the #MeToo movement had collided explosively with the corporate boardroom. Moonves was the first chief executive of a major publicly traded company forced to resign for predatory sexual conduct. (The much smaller Weinstein Company was privately owned.) And Moonves wasn't just any chief executive. As a leading media and entertainment company with a vaunted news division, CBS had an outsize influence on American politics and culture. Under Moonves's leadership, the CBS network had gone from last to first place in the ratings and stayed there for over ten years. CBS stock had more than doubled in price. The Hollywood Reporter named Moonves the most powerful person in entertainment. He had earned over $700 million during his tenure, making him one of the highest‑paid chief executives in the country. For all his power and influence, Moonves still reported to a board of directors with the power to hire, fire, or otherwise discipline or reward him. At CBS, members of the board included a former secretary of defense, a former head of the NAACP, the former dean of Harvard Law School, and an Academy Award-winning film producer. But they could be replaced by a controlling shareholder that exercised 80 percent of the shareholders' voting rights. That controlling shareholder was National Amusements Incorporated, a movie theater chain and holding company for a media empire assembled by the ninety‑five‑year‑old and increasingly infirm Sumner M. Redstone. Sumner owned Viacom (the entertainment company that included Paramount Pictures and cable channels MTV, Comedy Central, and Nickelodeon) and CBS. In recent years he had largely ceded control to his sixty‑four‑year‑old daughter, Shari Redstone, who was vice chair of both the CBS and Viacom boards and might--or might not--be his heir apparent. Shari Redstone was in many ways an unwilling participant, dragged into the drama because her father's increasingly erratic and bizarre behavior threatened his family's fortune and legacy--everything he'd spent decades building. She was largely unversed in the ways of Hollywood, unprepared for the all‑male bastion and deep‑seated gender stereotypes that greeted her, and repeatedly underestimated, especially by her own father. Moonves and his allies found Shari's attempts to assert herself and play a role in running CBS to be intolerable. Just months before he was forced to resign, Moonves had declared war on the Redstone family by seeking to strip them of their voting power. One of the mysteries we confronted was why Moonves would have unleashed a corporate civil war knowing (as he did) that his predatory sexual past was at great and imminent risk of being publicly revealed. Of course, the great media moguls--from Louis B. Mayer, Adolph Zukor, Ted Turner, John Malone, Rupert Murdoch, and Redstone himself--had never worried about such issues. They were all white men whose power and authority went unquestioned no matter how unbridled their outbursts of temper or insensitive or even bigoted their treatment of women and minorities. Their boards of directors, charged with protecting all shareholders, were little more than window dressing for their autocratic control. Sumner boasted that the Viacom board had never defied his wishes. In their world, sexual indiscretions were as routine as deals cut on the eighteenth tee at the Bel Air Country Club. Though hardly confined to the business of media and entertainment, the notion of the "casting couch"--sex in return for a job or a part--got its name in Hollywood. Rumors about Harvey Weinstein, the head of Miramax and then the Weinstein Company, had circulated for years without getting in the way of his many Academy Awards. If anything, it was the women who bore the brunt of the criticism--the "bimbos" using sex to extort something from powerful men. The veteran Hollywood producer and CBS board member Arnold Kopelson seemed baffled by concerns over Moonves's alleged sexual advances in the workplace. "We all did that," he said dismissively. Hollywood's traditional business model had thrived for decades on cable fees and theatrical film rentals. That was the model Sumner Redstone had mastered and dominated. It had made him a billionaire. But at CBS--as well as every other major media and entertainment company--that world was crumbling under the combined assault of technological advances and changing cultural norms. Netflix, the entertainment streaming service that had already crushed Viacom's Block‑ buster DVD‑rental business, had nearly 210 million global subscribers. It was creating its own content in direct competition with Viacom's Paramount Pictures and CBS television. The new world of direct‑to‑consumer streaming and cable cord‑cutting called for a radical change in strategy at every traditional media company. The workplace was also undergoing radical change--not just from #MeToo but from a reinvigorated Black Lives Matter movement and ongoing advances in lesbian, gay, bisexual, and transgender rights. The chief executive as autocrat was giving way to a more plural, democratic governance model that recognized the competing interests of diverse customers, employees, and communities as well as shareholders. All these forces played out in Redstone's media empire. They unleashed a torrent of litigation among the warring factions fighting for dominance as Sumner's authoritarian grip weakened and his daughter tried to assert herself. While the clashes at Viacom and CBS may have been especially bitter and personal, the same forces are colliding to varying degrees at every public company confronted with generational turnover, fast‑changing technology, and rapidly evolving social norms. Many of the often‑startling twists in the Redstone saga made headlines in the tabloids, Hollywood trade publications, the national media, even Sumner's own CBS News. But these stories only hinted at the drama inside Sumner's lavish Beverly Hills mansion, Paramount's Times Square headquarters, the CBS boardroom at Black Rock, and previously secret legal proceedings in courthouses from Los Angeles to Boston to Delaware. Our reporting led us to a cast of characters that included not just top corporate executives, board members, and Redstone family members but glamorous paramours, a former soap opera and reality‑TV star, a down‑at‑the‑heels talent agent mounting a comeback, and a celebrity matchmaker, all drawn to the spoils of a multibillion‑dollar fortune and the mythmaking allure of Hollywood. As we dug deeper into the story over three years of reporting, we gained access to hundreds of pages of original material. We obtained additional information from court files, much of it sealed from public view. With litigation continuing--and the threat of more lawsuits hovering over every participant--many sources asked to remain confidential. The source who initially reached out to the Times declined to be identified or cooperate further for this book. Other sources are identified in the notes. All of this material afforded a detailed and unprecedented look at the usually secret inner workings of two public companies, their boards of directors, and a wealthy family in the throes of seismic change. For many of these people, money, power--even love--was never enough. The drama that unfolded may have occurred at Viacom and CBS, but the recent drumbeat of greed, backstabbing, plotting, and betrayal at the upper levels of American business and society has hardly been confined to one or two companies or one wealthy family and its hangers‑on. It's no wonder there has been a growing backlash against what many Americans see as self‑serving entertainment and business elites who, no matter how bad their behavior or serious the consequences, emerge with their fortunes intact or even enhanced, ready and able to step out onto the next red carpet that lands at their feet. Excerpted from Unscripted: The Epic Battle for a Media Empire and the Redstone Family Legacy by James B. Stewart, Rachel Abrams All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.