The French ingredient A memoir : making a life in Paris one lesson at a time

Jane Bertch

Book - 2024

"When Jane Bertch was eighteen, her mother took her on a graduation trip to Paris. Thrilled to use her high-school French, Jane found her halting attempts greeted with withering condescension by every waiter and shopkeeper she encountered. At the end of the trip, she vowed she would never return. Yet a decade later she found herself back in Paris, transferred there by the American bank she worked for. She became fluent in the language and excelled in her new position. But she had a different dream: to start a cooking school for foreigners like her, who wanted to take a few classes in French cuisine in a friendly setting, then bring their new skills to their kitchens back home. Predictably, Jane faced the skeptical French -- how dare an... American banker start a cooking school in Paris? -- as well as real-estate nightmares, and a long struggle to find and attract clients. Thanks to Jane's perseverance, La Cuisine Paris opened in 2009. Now the school is thriving, welcoming international visitors to come in and knead dough, whisk bechamel, whip meringue, and learn the care, precision, patience, and beauty involved in French cooking."--

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Subjects
Genres
Biographies
Autobiographies
Published
New York : Ballantine Books [2024]
Language
English
Main Author
Jane Bertch (author)
Other Authors
Jessie Kanelos Weiner (illustrator)
Edition
First edition
Physical Description
291 pages : illustrations ; 22 cm
ISBN
9780593500422
  • Author's Note
  • Prologue
  • 1. And Paris Laughed
  • 2. How to Tame a Friend
  • 3. On Life and Cheese
  • 4. Cracking Le Code
  • 5. Seduction for Dummies
  • 6. A View of the Seine
  • 7. We All Speak Food
  • 8. It's Not Business, It's Personal
  • 9. The Unsinkable
  • 10. When You Know a Non Is Not a Non
  • 11. The Customer Artisan Is King
  • 12. We Only Talk Butter Here
  • 13. "We Are at War"
  • 14. La Cuisine the Miracle
  • 15. Of Grinches and Whos
  • Acknowledgments
Review by Booklist Review

Chicagoan Bertch was working in Paris as a banker, feeling unfulfilled by the job, when she opened La Cuisine Paris, a cooking school for English speakers. With a French partner who shared her enthusiasm, she found a space to renovate. Just as the school began to attract faculty and students, neighbors declared the school's comings and goings in the otherwise residential building to be a nuisance. The partners then found a prime location on the Seine, in sight of Notre Dame, and the school hit its stride--only to have COVID-19 shut down the flow of tourists it depended on. Along the way though, Bertch gained competence in French and learned Parisian social and personal customs and habits, as she recounts in this memoir. The French, she finds, resist mixing business and friendship; Parisians express strong political opinions volubly but never take such arguments personally. As an entrepreneur, Bertch ultimately comes to terms with "business as usual" being more like a perpetual roller coaster ride. Bertch's nonjudgmental insights make this an entertaining and revealing exploration of French business and pleasure.

From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Publisher's Weekly Review

Bertch chronicles the ups and downs of running a Parisian culinary school in this saucy debut. Growing up in the Midwest, Bertch learned to cook by observing her grandmother throw meals together without glancing at a recipe. That informal attitude served Bertch well in her personal kitchen, but it clashed with the outlooks she encountered in Paris--first as a wide-eyed teen on a high school trip, then as an adult when her banking job transferred her to a French office. "Paris was tough on me," Bertch admits; her French was rough, and she found locals snobbish. The author gradually curried favor with her banking colleagues, but when she developed an itch to open a tourist-focused French cooking school for people who "wanted more than a trip to the Louvre and the Eiffel Tower to remember Paris by," she faced backlash from acquaintances and professionals alike. Still, she got La Cuisine Paris off the ground in 2009, and in the memoir's back half, she recounts the challenges of keeping it open, from real estate snags to the existential threat of the Covid-19 pandemic. Throughout, Bertch is tenacious, self-aware company, cognisant enough of her own judgmental tendencies to balance her portrait of nay-saying French nationals. Entrepreneurial readers will find much to admire in this tale of grit and gumption. Agent: Gail Ross, Ross Yoon Literary. (Apr.)

(c) Copyright PWxyz, LLC. All rights reserved
Review by Kirkus Book Review

A Midwestern "meat-and-potatoes-eating gal" chronicles how she opened a successful cooking school in Paris. Bertch has lived and worked in Europe for two decades, and in 2009, she founded Le Cuisine Paris, now "the largest nonprofessional culinary school in France." In her first book, the author offers valuable, often hilarious nuggets of lived wisdom--and not just in terms of cooking. Originally from Chicago, Bertch targeted finance as the way to a wider world, first working in London before being transferred to Paris as a "relationship banker" in the early 2000s. The author recounts how, early on during her time in France, she was lonely, spoke little French, and was shunned by most of her older colleagues. Eventually, she realized that everything in the city is "coded…from its professional trajecto-ries to its wardrobe," and she had to learn the ropes the hard way, via faux pas. She began to understand that most people focus on one thing and disdain being "well-rounded," and relationships develop slowly through trust and referral. "They wanted to put me in a box, but I didn't fit in a box," writes Bertch. "Instead, with my red hair, American accent, and audacious ideas, they considered me a circus animal." Dissatisfied, the author quit her job and started a cooking school with her then-boyfriend, Olivier, who helped open doors for her. They were unable to "seduce" the concierge of the building, who considered the school a "nuisance," so they found a new space in the fashionable Marais on the Quai de l'Hôtel de Ville, with its promising busy foot traffic. Despite numerous obstacles, including the terrorist attack on the Bataclan concert venue, the fire in Notre Dame, and the pandemic, Le Cuisine Paris has become a highly successful business. An inspiring story that will appeal to foodies and budding entrepreneurs alike. Copyright (c) Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.

1 And Paris Laughed | 2006 | If you are at a café in Paris and would like lemon with your tea, you say, "Pardonnez-moi, monsieur, puis-je avoir du citron avec mon thé?" I knew this on my first visit to Paris in 1993, because I'd taken a little French, and I had a trusty guidebook with a translation section in the back. But I knew very little else. I was almost eighteen years old, and my mother took me on a weeklong trip to Europe as a graduation gift: three days in London, three days in Paris. I'd never been out of the United States before, having spent most of my life comfortably ensconced in or near Chicago. At the opulent Café de la Paix overlooking the Palais Garnier, Paris's famed opera house, my mom and I decided to rest our feet and order some tea. The café is an institution, and was once frequented by the likes of Oscar Wilde, Émile Zola, and Marlene Dietrich. The two of us sat there trying to fit in, despite our white gym shoes practically illuminating our section of the restaurant. I requested the accompanying lemon in French, which I understood to be the respectful approach. I'll never forget the look on the waiter's face. I had certainly never seen a look like that in Illinois or Indiana. He narrowed his eyes and scrunched up his nose, as if I had suddenly emitted a foul odor. Pure disgust. "Pardon?" he said, his tone derisive, accusing. I reddened, horrified and terribly embarrassed. I spent most of my three days in Paris feeling that same way. All I wanted to do at that age was blend in, feel accepted, but it seemed everything my mom or I said or did elicited a version of what I came to think of as the "smell look." From trying to navigate the métro, to buying tickets at the Louvre, to ordering a meal in a restaurant, I had the keen sense that everyone was looking at us, and that every move we made was just . . . ​wrong. After the trip, people asked what I thought. How did I feel about international travel? About London? I couldn't even remember London. It was Paris that made an impression, and it was a traumatic one. What I thought was, I'm never, ever going back. ______ "How do you feel about Paris, Jane?" asked Tom, a manager I worked with. I was approaching thirty, and my sixth year working for an international bank's HR department, in London. While during my teenaged trip, London had been completely eclipsed, ten years later I loved the city. I had a charmingly typical English "garden flat." I'd made great friends. Even though the British have a reputation for being standoffish and aloof to newcomers, I'd managed to hit the jackpot in the friendship game--doubtless because my colleagues and I were all single and of the same age. I had also learned the nuances of living with the English, like how they never tell you if something is really wrong, because they don't want to trouble you, and how they consistently undersell their expertise. "Oh my, Jane, I know a little calculus, but I'm hardly Alan Turing." Never mind that they have a PhD in mathematics. My time in London had even led me to appreciate Paris . . . ​or at least, to tolerate it. I occasionally went on weekend jaunts there with my girlfriends, to shop and dine and enjoy an evening or two at Bar Fly, a once well-known bar just between the Champs-Élysées and the Four Seasons George V hotel. I was starting to see the city's appeal. Each time we'd go, I'd return to London with a full suitcase and an even fuller belly of great food. "What do you mean, how do I feel about Paris?" I asked. "To visit? Or, like, as a general principle?" Tom laughed. He knew that I'd been skulking around for other job opportunities at the company, and that I had a keen interest in understanding the client-facing business side. Tom wasn't, strictly speaking, my manager, but he had become a bit of a mentor and was trying to help me find a new role. "There's a job opportunity for a banker," he said. "It will require a big sacrifice. You'd need to take--and pass--financial analyst training. You'd be demoted from VP to associate. And you'd need to pack your bags, because the job is in Paris. How would you feel about moving there?" What a question. I thought almost immediately of my grandmother back in Chicago. I knew what she'd say, because it's what she had said when I moved to London. "Why on earth do you want to be so far from your family? Can't you get a job here?" Under her breath, she'd mutter, "You used to have that good job at the museum." For the millionth time, I would remind her that while I loved being a gift store cashier at the Museum of Science and Industry, it wasn't the career I had imagined for myself. My grandma had never traveled outside the United States, even for a vacation, and had no wish to. She loomed large in my life because she had helped to raise me. My mom was a working, single parent, living on the South Side of Chicago. It was tough for her to balance everything, so when I was five I moved in with my grandmother so I could go to the school near her house--right in front of it, in fact. It was a Montessori school, and for one particular reason a much better choice than the schools in Chicago: my grandma worked there as what they called a "foster grandparent"--a helper in the classrooms with younger kids. She knew each and every teacher, and she was on a first-name basis with the principal. You can't get closer than that to meeting me after the bell. My mom, meanwhile, called me every day and saw me every weekend. To say we were a close family is an understatement, and that was entirely because of my grandma. Her sisters all lived nearby, her eldest son lived within a mile, the other just a forty-five-minute drive away. She spoke to my mom every day and had all of us over for dinner every Sunday. We would sit down over whatever she threw together for the meal, usually with a cobbler of some sort for dessert, and become even more enmeshed in one another's business than we had been when we walked in the door. Once, when I was still in preschool, I complained about how all the other kids got to eat the school lunch but there hadn't been any left for me that day. I'm sure it was a misunderstanding that had grown outsized in my four-year-old brain. But I still remember the way everyone got in on the drama, and my mom and both of her brothers ended up going to the preschool together to demand change. My grandma was just as protective. She never wanted to let me go to sleepovers at friends' houses, because what if they didn't feed me enough? What if they didn't take care of me as well as she did? For most of my childhood, I was the only kid, the only representative of my generation. Growing up an only child with my grandmother, most of my "friends" were in their seventies. I didn't mind, I was content to paint the older women's nails and experiment with their hairdos. Whether I wanted the attention of all of these zealous adults or not, I got it. Even knowing how absolutely lucky I was, when I reached adolescence, I felt suffocated. Yes, family was important, but did it have to be everything? Did we have to be so involved in one another's lives? Couldn't we give each other, you know, space? I became obsessed with the TV show The Facts of Life, about a group of girls who lived together while attending boarding school. I wanted to be Jo, one of the group's protagonists--tough, smart, and independent all in one. If I had Jo's moxie, nothing could stop me. Jo's grandmother didn't make her be home for dinner every single night; Jo drove a motorcycle! Jo had a boyfriend who her parents probably didn't even know about. I was ten when I started asking about boarding schools, and by the time I was twelve, had convinced my mom and grandma that it was the best way for me to get a good education. My grandma may have been overprotective, but she also valued discipline, and agreed that Culver Academy, a military school two hours away in Indiana, would give me plenty of it. Fortunately for me, she had never seen The Facts of Life, so she didn't know all the trouble those girls got into at school. Though the highly respected school included girls, we were just a small percentage of the student body, which was characterized by kids who were either uber wealthy or significantly troubled--or sometimes both. The Facts of Life it was not. The academics were rigorous and our waking hours highly regimented. When it was study time, we studied. When it was lights out, the lights went out. By the time I graduated, I had a good group of friends, excellent self-discipline that would see me through college, and a desire to fly even farther away from the nest. My mom understood this desire; she'd joined the air force because she wanted to see the world. And yet she'd ended up back in Chicago out of loyalty to her family, that sacrificial duty instilled in her by my grandmother. I have always felt that I am the opposite of my accommodating, self-sacrificing mother. (Of course, all of her greatest sacrifices are for, and about, me.) She always used to say, "I give you roots and wings." But when I think about it, my grandmother gave me roots, my mother gave me wings. Excerpted from The French Ingredient: Making a Life in Paris One Lesson at a Time; a Memoir by Jane Bertch All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.