Moguls The lives and times of Hollywood film pioneers Nicholas and Joseph Schenck

Michael Benson

Book - 2024

"Groundbreaking pioneers of the Hollywood Dream Factory, Joseph and Nicholas Schenck may not have been household names like the Warner brothers or Louis B. Mayer, but they were infinitely more powerful, influential--and ruthless. A pair of Russian immigrants with giant ambitions, the Schencks turned their small nickelodeon business in New York's Bowery into a partnership with Loew's movie theaters and a controlling interest in three major studios: MGM, 20th Century Fox, and United Artists. They painted the silver screen silver, laid the foundations for the all-powerful studio system, and ruled a global movie empire from their Gatsby-sized mansions on the East and West coasts. The Schencks had become moguls."--Publisher d...escription.

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Subjects
Published
New York : Citadel Press, Kensington Publishing Corp [2024]
Language
English
Main Author
Michael Benson (author)
Other Authors
Craig Singer (author)
Item Description
"Power, scandal, mob, Marilyn, more!"--Cover.
Physical Description
x, 294 pages, 16 unnumbered pages of plates : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 279-282) and index.
ISBN
9780806543086
  • Foreword
  • Introduction Some Compelling Facts About the Schenck Brothers
  • Chapter 1. Young Men of Great Business Acumen
  • Chapter 2. Marcus Loew
  • Chapter 3. Palisades Park
  • Chapter 4. Evelyn Nesbit
  • Chapter 5. Norma
  • Chapter 6. Arbuckle and Keaton
  • Chapter 7. The Desert Mirage
  • Chapter 8. Jazz Singers and Broken Hearts
  • Chapter 9. Wonder Theaters and Bread Lines
  • Chapter 10. New World of iridescent Splendor
  • Chapter 11. Merle Oberon
  • Chapter 12. Hot Toddy and Other Tragedies
  • Chapter 13. Hollywood vs. Nazis
  • Chapter 14. MGM's Greatest Year and Legal Woes
  • Chapter 15. The Silver Screen Skim
  • Chapter 16. The Trial of Joseph Schenck
  • Chapter 17. Like Deer to a Salt Lick
  • Chapter 18. Hangovers and Blacklists
  • Chapter 19. The New Norma
  • Chapter 20. The Monster in America's Living Room
  • Chapter 21. The End
  • Appendix Films Billed as "Joseph M. Schenck Presents"
  • Bibliography
  • Acknowledgments
  • Index
Review by Library Journal Review

Crime writer Benson (Gangsters vs. Nazis) and Emmy-nominated filmmaker Singer profile the Russian Jewish immigrant brothers Joseph Schenck (1876--1961) and Nicholas Schenck (1880--1969), who were executives in the studio system at MGM, 20th Century Fox, and United Artists. They worked in entertainment for much of their lives, beginning as nickelodeon and vaudeville entrepreneurs in New York; later, Nicholas remained on the East Coast to manage the Loew's theater enterprise (which had acquired MGM) while Joseph worked in California as a producer. Even with their congruent careers, the brothers' personalities and personal lives diverged. Joseph wed Norma Talmadge (becoming Buster Keaton's brother-in-law), paid Fatty Arbuckle's legal fees during a scandal, romped through successive romances, helped launch the career of Marilyn Monroe, and was convicted of tax evasion. Meanwhile, his lower-profile brother raised a family. The book also shows how the Schencks helped establish the Academy Awards, fought Nazi designs on and mob extortion of the studios, waffled during the Red Scare, and remained skeptical of television despite their innovative early careers. VERDICT This illuminating book sheds light on brothers at least as influential as the Warners, but lesser known in cinematic popular culture.--Frederick J. Augustyn Jr.

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