Review by Booklist Review
Best-selling author Fitzpatrick (The Art of Social Media, 2014, with Guy Kawasaki) delivers a new book on social media focusing on promoting small businesses. Her experience includes partnering with brands like TJMaxx and serving as the first head of social strategy for the online platform Canva. Readers will be guided from the ground up in this easy-to-read book broken into three sections. The first covers social media for small businesses, the second focuses on captivating audiences, and the third provides a blueprint for a successful online presence. Fitzpatrick breaks down the numerous social media platforms, like Facebook and TikTok, and their demographics, helping readers select the appropriate channels to use as just one piece of their overall marketing plan. She gives tips on how to craft a brand identity, whether or not to do your own social media marketing, and how to find your ideal customer. The book also includes a case study approach for putting it all in action and a list of apps and services. Whether they are selling to business or consumers, small-business owners, entrepreneurs, and any others who are interested in socializing their products or services will find this guide appealing and supremely useful.
From Booklist, Copyright (c) American Library Association. Used with permission.
