Building a storybrand 2.0 Clarify your message so customers will listen
Book - 2025
"Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses." --
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1 copy ordered
- Subjects
- Genres
- handbooks
Handbooks and manuals
Guides et manuels - Published
-
[New York] :
HarperCollins Leadership, an imprint of HarperCollins
[2025]
- Language
- English
- Main Author
- Edition
- Fully revised & updated
- Physical Description
- xvi, 286 pages : illustrations ; 22 cm
- Bibliography
- Includes bibliographical references.
- ISBN
- 9781400248872
- Want Your Entire Team to Understand the StoryBrand Framework?
- Note from the Author on This Updated Edition
- Introduction
- Section 1. Why Most Marketing is a Money Pit
- 1. The Key to Being Seen, Heard, and Understood
- 2. The Secret Weapon That Will Grow Your Business
- 3. The Simple SB7 Framework
- Section 2. Building Your Storybrand
- 4. A Character
- 5. Has a Problem
- 6. And Meets a Guide
- 7. Who Gives Them a Plan
- 8. And Calls Them to Action
- 9. That Helps Them Avoid Failure
- 10. And Ends in a Success
- 11. People Want Your Brand to Participate in Their Transformation
- 12. Define Your Controlling Idea
- Section 3. Executing Your Storybrand Messaging and Marketing Campaign
- 13. How to Execute a Flawless StoryBrand Communication Campaign
- 14. How to Get Your Website Right
- 15. How to Execute a StoryBrand Messaging and Marketing Campaign
- Afterword
- Acknowledgments
- About the Author
- Praise for the StoryBrand Framework
- StoryBrand Resources
- Notes