Click

Click How to make what people want : a proven system from the world's most successful startups

Jake Knapp

Book - 2025

"Every big project--whether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood cǎf--requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution click with customers? Jake Knapp and John Zeratsky--two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together--have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to som...e of the world's most successful startups. Click introduces the Foundation Sprint--a proven system for starting projects the right way, to make better decisions and move quickly toward a solution. Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn't know how to start, this book is for you."--

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Subjects
New products.
New business enterprises.
Nouvelles entreprises.
Published
New York : Avid Reader Press 2025.
Language
English
Main Author
Jake Knapp (author)
Other Authors
John (Product designer) Zeratsky (author)
Edition
First Avid Reader Press hardcover edition
Physical Description
ix, 223 pages : illustrations ; 22 cm
Bibliography
Includes bibliographical references and index.
ISBN
9781668072110
  • Preface
  • Introduction
  • Get Ready
  • Reset
  • Drop everything and sprint on the most important challenge until it's done.
  • Basics
  • Customer
  • Start By Identifying Your Customer And A Real Problem You Can Solve
  • Advantage
  • Take Advantage Of Your Advantages
  • Competition
  • Get Real About The Competition
  • Differentiation
  • Differentiation
  • Differentiation Makes Products Click
  • Principles
  • Use Practical Principles To Reinforce Differentiation
  • Approach
  • Options
  • Seek Alternatives To Your First Idea
  • Lenses
  • Consider Conflicting Opinions Before You Commit To An Approach
  • Tiney Loops
  • Hypothesis
  • It's Just A Hypothesis Until You Prove It
  • Experiment
  • Experiment With Tiny Loops Until Your Solution Clicks. Then Build It
  • Afterword: The System
  • The Foundation Sprint Checklist
  • FAQ
  • Thank-You Notes
  • Index
Review by Publisher's Weekly Review

In this competent manual, Knapp (Sprint), cofounder of the venture capital firm Character Capital, promises to help readers develop a hit product in two days. On day one, Knapp recommends brainstorming how to solve a common problem and determining how to differentiate the product from competitors. Day two, he suggests, should be devoted to improving the product by considering criticisms and by testing it with customers. To illustrate how to differentiate a product from the competition, Knapp recounts how while developing Google Meet, he focused on making ease of use its selling point, ensuring it could be accessed from an internet browser while rivals Skype and Tandberg required the installation of an app. Emphasizing the importance of testing products with consumers, Knapp discusses how the company Phaidra, which creates AI software that autonomously monitors sensors in industrial plants, learned from an unsuccessful trial run that engineers found the user interface insufficiently informative and then revamped the software based on that feedback. The "two day" conceit is misleading since the product testing process is scheduled to take five days per test, but the guidance makes the daunting entrepreneurial process approachable by breaking it into steps. Business leaders will find this a solid program for stimulating innovation. Agent: Sylvie Carr, Carr Agency. (Apr.)

(c) Copyright PWxyz, LLC. All rights reserved
Review by Library Journal Review

Knapp and coauthor John Zeratsky, with whom he wrote Sprint and Make Time, provide a practical guide for launching ambitious projects effectively. Drawing from their work with over 300 products and businesses, the authors introduce the Foundation Sprint, their system designed to help teams make better decisions, minimize wasted resources, and ensure their ideas resonate with customers. The book is structured around 10 essential lessons, offering a step-by-step plan for execution. Engaging stories from famous corporations including Google and Nike are featured, as are examples from AI research. Knapp and Zeratsky illustrate how teams can align their goals, validate their ideas, and quickly build momentum. What sets this book apart from similar works is its blend of practical advice and case studies, making it valuable for entrepreneurs, corporate employees, and creatives. Readers will walk away with clear strategies to answer critical questions such as: Is your product addressing a genuine problem? Do customers truly want the product? Will they find real value in it? VERDICT An essential guide to navigating the complexities of starting impactful projects. This is an insightful resource for business professionals, with valuable lessons for students, innovators, and anyone looking to turn an idea into reality.--Susan McClellan

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Excerpted from Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build It by Jake Knapp All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

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