Speak, memorably The art of captivating an audience
Book - 2025
Speak, Memorably challenges the corporate norm of bland, jargon-filled communication and offers a fresh approach to standing out. Communication coach Bill McGowan shares practical strategies to help professionals at any level break free from generic messaging, discover their authentic voice, and communicate with clarity and impact. Drawing on decades of experience with high-profile clients, McGowan delivers a compelling guide to making messages more memorable, persuasive, and human.
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- Subjects
- Published
-
New York, NY :
Harper Business, an imprint of HarperCollins Publishers
[2025]
- Language
- English
- Main Author
- Other Authors
- , ,
- Edition
- First edition
- Physical Description
- xiii, 255 pages : illustrations ; 23 cm
- ISBN
- 9780063415195
- Introduction
- Part I. Communico, Ergo Sum (I Communicate, Therefore I Am)
- Chapter 1. Why Memorable Communication Matters
- Part II. The Short-Winded Raconteur
- Chapter 2. The Coppola Storytelling Formula
- Chapter 3. The Verbal Diet
- Part III. Sticky Talk
- Chapter 4. The Theory of Levitivity
- Chapter 5. The Magnificent Seven
- Chapter 6. The Conformity Trap: Jargon and Cliche
- Part IV. Pipes and Poses
- Chapter 7. Burying the Zombie Drone
- Chapter 8. The Ricky Bobby Quandary: "I'm Not Sure What to do with My Hands"
- Part V. Firm Up Your Soft Skills
- Chapter 9. Empathy: It's All About them
- Chapter 10. It's All About Likeability
- Chapter 11. Mansplaining, Manterrupting, and Theftosterone
- Part VI. Tackling the Tech Challenge
- Chapter 12. Powerpoint-Less
- Chapter 13. Zoomgenics: You Can Read a Room, but You Can't Read a Zoom
- Chapter 14. Communicating in the Age of AI
- Conclusion
- Acknowledgments