Amplify

Amplify How to use the power of connection to engage, take action, and build a better world

Adam Met, 1990-

Book - 2025

"From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if the causes you cared about--from the fight to protect the planet to campaigns promoting global health or LGBTQAI+ rights--had the same fervent support as your favorite artists. Adam Met, member of the multi-platinum band AJR, climate advocate, and educator, has firsthand experience growing a band from an audience of three or four to now selling out arenas. With award-winning journalist Heather Landy, he applies successful fan-building tactics to building up movements in exciting, innovative ways. Amplify shows how to smartly attract passionate supporters (i.e. fans) using the t...actics of engagement, collaboration, and authentic connection, to inspire them to carry your message to the world and spur others to action. This movement-building manifesto includes cutting-edge research and strategies from today's most effective organizers, engagers, and thinkers, including extensive interviews with: Adam Grant (Wharton professor) on embracing disagreement within a movement; Christiana Figueres (Paris Climate Agreement architect) on finding a path to solutions; Andrew Yang (former U.S. presidential candidate) on becoming the front person for your ideas; David Hogg (March for Our Lives co-founder) on the challenges in building a youth-led movement; Sue Doster (NYC Pride co-chair) on keeping movements nimble and relevant; Glenn Beck (conservative commentator) on finding common ground. Amplify's innovative toolkit will help you find your voice and maximize your impact in the world of social progress to create the change you want to see"--

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Location Call Number   Status
2nd Floor New Shelf 303.484/Met (NEW SHELF) Due Nov 4, 2025
Subjects
Social movements.
Social change.
Musicians > Political activity.
social movements.
SOCIAL SCIENCE / Sociology / General.
Self-help publications.
Genres
Self-help publications
Published
New York : Harmony [2025]
Language
English
Main Author
Adam Met, 1990- (author)
Other Authors
Heather Landy (author)
Edition
First edition
Physical Description
xx, 247 pages ; 22 cm
Bibliography
Includes bibliographical references (pages 229-238) and index.
ISBN
9780593735909
  • Foreword
  • Introduction
  • 1. That Thing You Do
  • 2. Who are You?
  • 3. Waxing Lyrical
  • 4. Ladders and Hurricanes
  • 5. Hammers and Strings
  • 6. Press Play
  • 7. Alive Nation
  • 8. Graceland
  • 9. Feat
  • 10. "If You Wanna Rock, You Gotta Break the Rules"
  • 11. Where Do You See Yourself in Ten Years?
  • Acknowledgments
  • Notes
  • Index
Review by Publisher's Weekly Review

In this accessible and practical debut, Met, whose CV includes playing the bass in a multiplatinum band and cofounding a climate research and advocacy nonprofit, draws on his varied experiences to make the case that the "fan-building tactics" performers employ can be applied "to move people to action on climate or other important issues." The key, he argues, is to be seen as a "trusted messenger" by offering an authentic "insider's view." Met provides numerous examples to illustrate this point, from how his own band, AJR, produced "making of" documentaries that helped solidify its link to its fan base, to how Greta Thunberg and Andrew Yang were able to connect with far-reaching audiences about climate change and universal basic income by presenting earnest explainers on social media. While the strategies Met shares seem more like a marketing guide for influencers than anything else--a core piece of advice is to be "highly intentional about what shares and when, which allows to be transparent about their work without being dull and without ever crossing the line into oversharing"--it's nonetheless advice that those hoping to become front men for political causes can make valuable use of. Aspiring activists will want to check this out. (June)

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