The Market for Intangibles
Streaming video - 2024
Brand names, patents, secret formulas, logos—these and other entities are known as intangible assets, and they can add to a company's value. This not only applies to prestige brands, but also to firms such as Walmart that are exceptionally well-run, which counts as an intangible asset. Keep this all-important concept in mind whenever you are gauging the strengths and weaknesses of a company.
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[San Francisco, California, USA] :
The Great Courses
2024.
2025. - Language
- English
- Other Authors
- Online Access
- A Kanopy streaming video
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- Title from title frames.
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In Process Record. - Physical Description
- 1 online resource (streaming video file) (26 minutes): digital, .flv file, sound
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- Mode of access: World Wide Web.
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- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).