The winner's curse Behavioral economics anomalies, then and now

Richard H. Thaler, 1945-

Book - 2025

"Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner's Curse. Why do people cooperate with one another when they have no obvious motivation to do so? Why do we hold on to possessions of little value? And why is the winner of an auction so often disappointed? Over thirty years ago, Richard H. Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behav...ioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex O. Imas to write a new book with an original and creative format. Each chapter starts with an original Anomaly, retaining the spirit of its time stamp. Then, shifting to the present, the authors provide updates to each, asking how the original findings have held up and how the field has evolved since then. It turns out that the original findings not only hold up well, but they show up almost everywhere. Anomalies pop up in people's decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by PGA pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have gotten funnier. With both readability and rigor, The Winner's Curse is for anyone, from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and they might just become better at making decisions themselves."--Book jacket.

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2nd Floor New Shelf 330.019/Thaler (NEW SHELF) Due Mar 2, 2026
Subjects
Published
New York : Simon & Schuster 2025.
Language
English
Main Author
Richard H. Thaler, 1945- (author)
Other Authors
Alex Imas (author)
Edition
Updated edition. Simon & Schuster hardcover edition
Item Description
"Originally published in 1992 by Free Press, a division of Simon & Schuster, Inc."--Title page verso.
Previous edition: published as by Richard H. Thaler. New York: Free Press, 1992.
Physical Description
xxiii, 324 pages : illustrations ; 23 cm
Bibliography
Includes bibliographical references (pages 267-305) and index.
ISBN
9781982165116
  • Preface
  • 1. The Winner's Curse
  • 2. Cooperation
  • 3. The Ultimatum Game
  • 4. The Endowment Effect, Loss Aversion, and Status Quo Bias
  • 5. A Primer on the Psychology of Risky Decision Making
  • 6. Be Careful Before You Call Something Risk Aversion
  • 7. Choosing Between Now and Later
  • 8. Savings, Fungibility, and Mental Accounts
  • 9. Preference Reversals
  • 10. Utility Maximization
  • 11. A Brief Digression on the Efficient Market Hypothesis
  • 12. The Law of One Price
  • Epilogue
  • Acknowledgments
  • Notes
  • Bibliography
  • Index
Review by Publisher's Weekly Review

People make crazy decisions with their money that leave economists shaking their heads, according to this eye-opening study. Nobel Laureate Thaler (Nudge) and his colleague Imas, both University of Chicago economics professors, revise and update Thaler's first book, published in 1992, with additional material, spotlighting experiments and real-world studies that confound economists' theories that humans are cold rationalists seeking to maximize their wealth and enjoyment. These include laboratory games where moralism wins out over greed, as when players agree to contribute money towards a common goal when they could earn more by free riding on others' contributions. Other experiments probe people's aversion to losing what they own: experimental subjects given mugs demand $5.25 to sell theirs but are only willing to pay $2.75 to buy one. Thaler and Imas gleefully trash numerous central dogmas of modern-day economics and instead foreground how knee-jerk intuitions, fuzzy rules of thumb, and social pressure rule human decision-making. It's a sophisticated discussion, complete with a few equations, but lay readers will enjoy the lucid prose and down-home conclusions. The result is an enlightening analysis of economic choice as a stubbornly flawed and human endeavor. (Oct.)

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