Emilio Pucci The astonishing odyssey of a fashion icon

Terence Ward

Book - 2026

"When people think of fashion designer Emilio Pucci, it is of his bright, swirling colors and easy, freeing fabrics, and everyone from Sophia Loren to Jackie Kennedy donning the eye-catching dresses that personify La Dolce Vita. What few know about Pucci, however, is that before creating his world-famous fashions, he played a critical role in the war against the Nazis, risking his life to smuggle out to the Allies one of the most important documents of World War II. The authors bring to life Italy's darkest and brightest days, with the extraordinary Emilio Pucci at its center. Italy at the end of the war was broken, and Florence, which the Pucci family had called home for seven centuries, lay in ruins. Pucci returned home bruised ...in body and soul, having endured trials that would have broken many, but,like Italy itself, rose from the ashes, and went on to design some of the most exuberant fashion of all time. He helped usher in a new era of creativity in Italy, which again became a mecca of fashion, art, design, film, and more."--Provided by publisher.

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Subjects
Genres
Biographies
Published
New York : St. Martin's Press 2026.
Language
English
Main Author
Terence Ward (author)
Other Authors
Idanna Pucci, 1945- (author)
Edition
First edition
Physical Description
ix, 355 pages, 16 unnumbered pages of plates : illustrations (some color) ; 22 cm
Bibliography
Includes bibliographical references (pages 345-353).
ISBN
9781250289674
Contents unavailable.
Review by Publisher's Weekly Review

Emilio Pucci's unlikely role in aiding Allied forces during WWII is chronicled in this thrilling account from documentary producer Ward (Searching for Hassan) and Idanna Pucci, the Italian designer's niece. Pucci grew up in an aristocratic family and studied in the U.S. before serving as a fighter pilot in Egypt; he returned to Italy "violently hating the Fascist regime." In 1943, after Italian foreign minister Galeazzo Ciano was executed, his wife, Edda Ciano--a close friend of Pucci's--showed up on Pucci's doorstep, desperate for help smuggling her husband's diaries out of the country. The authors reconstruct in gripping detail how he successfully ferried Ciano's wife to the Swiss border with the diaries--which "destroy all illusions of a united Axis" by framing the Italians as "servants" of the Nazis--sewn into her clothes, before Pucci was captured by the Nazis. The diaries helped secure the conviction of Nazi foreign minister Joachim von Ribbentrop in the Nuremberg trials, though Pucci felt "betrayed" by an American press that exploited his story. While the book's momentum flags postwar, most notably in a concluding series of reflections by Idanna, the narrative is fast-paced and propulsive, drawing from the diaries and Pucci's accounts to bring the designer's surprising exploits to colorful life. This will captivate fashion fans and history buffs alike. (Feb.)

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Review by Library Journal Review

In this biography of Emilio Pucci (1914--92), Ward (Searching for Hassan) and Pucci (Emilio's niece and author of The World Odyssey of a Balinese Prince) illuminate the life of the Olympic athlete, politician, and pilot in Mussolini's air force during World War II who is, however, best remembered as a fashion designer. Pucci's iconic bold geometric designs printed on easy flowing fabrics were worn by Hollywood stars and fashionistas and continue to be popular. The synthetic stretch jersey he pioneered gave his designs movement with color and design inspired by Florentine aesthetics and the colors of Capri. Using diaries, personal interviews, and declassified war records, the book documents Pucci's early life and family, schooling, athletic pursuits, military service, and his little-known role in transporting diaries from Mussolini's son-in-law to the Allies. These vital documents would become evidence in the Nuremberg Trials and resulted in Pucci's capture and imprisonment by the Nazis. Discussion of Pucci's subsequent return to Italy, his recovery from the war, his political career, and the creation of his innovative and celebrated brand completes this biography. VERDICT This comprehensive look at a major fashion legend will be an excellent addition to fashion collections. Readers interested in Italian history and World War II accounts will also enjoy.--Jane Scott

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