The madness of believing A memoir from inside Alex Jones's conspiracy machine

Josh Owens

Book - 2026

"At twenty-four-years old, Josh Owens dropped out of film school when a job offer arrived from the very world that had already begun to warp his sense of reality. After years of being pulled in by Alex Jones's magnetic persona and anti-establishment defiance, he'd become entangled in a universe built on suspicion, spectacle, and carefully manufactured lies. When the call came, he packed up his life and moved halfway across the country, setting off on a journey that would unravel everything he thought he believed. THE MADNESS OF BELIEVING follows Josh's experience working at Infowars, where he became one of Jones's most trusted employees. He began traveling across the world creating "news" stories, staging ...chaos, and spreading outright lies to Infowars's ever-growing audience. As he rose through the ranks, his skepticism grew, and Josh underwent a personal transformation just as Infowars too changed from a fringe community to a mainstream disinformation machine. Josh's story is one playing out across America: that of impressionable young people pulled into a dangerous world where reality and fiction are blurred, and extremist beliefs gain steam. THE MADNESS OF BELIEVING is a reckoning with this climate, one that provides riveting insight into these supposedly radical, truth-driven organizations while exposing their dangerous rhetoric and lies"--

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Review by Kirkus Book Review

Behind the scenes of a notorious far-right media outfit. Owens spent four years as a camera operator and editor for Alex Jones' Infowars, part of a ragtag team that, he says, endangered Muslims, immigrants, and others by broadcasting "lies" and "racist, xenophobic fear porn." A nonfiction author with well-deserved credibility issues, he earns points by owning his past: "I was to blame for my actions, unequivocally." His depiction of his former boss as a shameless fabulist--Jones infamously claimed that a school shooting was faked and was ordered by a court to pay $1.5 billion to the victims' families--will surprise no one. But as an apparently candid account of falling under a demagogue's sway, this is substantive stuff. Owens recounts how, per Jones' orders, he and other Infowars staffers produced reports on terrorism, elections, and human trafficking that powered Jones' "realm of untruth." When not shooting footage of staged border crossings or trying to find a purported stateside "caliphate," Owens says he witnessed Jones assault protesters, punch employees, and "insist" that top Democrats smell like sulfur because "they're literal freaking demons from hell." But it's Owens' willingness to examine his shifting mindset that makes the book worthwhile. He was initially "passionate about the message I believed Jones was spreading--encouraging people to think outside the box and challenge the status quo." Covering a standoff between ranchers and Washington, Owens produced a video that garnered a million views and welcomed "unfamiliar feelings of pride, achievement, and self-esteem." In time, and with encouragement from a perceptive partner who emerges as the book's conscience, Owens realized that his "moral compass was off," and that he had to quit. It's a character arc that feels authentic, a personal story that enhances our understanding of extremism. A searching memoir by a writer who regrets peddling toxic falsehoods for a living. Copyright (c) Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.