Win Bigly Persuasion in a World Where Facts Don't Matter

Scott Adams

eAudio - 2017

NEW YORK TIMES BESTSELLERThe New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decade...s ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when... more